Top 30 Marketplaces for Jewellery

The strongest online marketplaces for jewellery range from broad giants like Amazon, eBay and Bol.com to specialists such as Etsy, Catawiki and Ruby Lane. The right platform depends on what you sell, who you want to reach, and the fees and features each one offers. Below is a guide to 30 marketplaces where jewellery sellers can list products and reach buyers.

When you compare platforms, weigh factors like audience size, target buyers, available selling tools, fee structures, and how much competition you will face in the jewellery category. The list runs from large general marketplaces to curated niche stores, so there is a fit for fine jewellery, handmade pieces, vintage finds, and fashion accessories alike.

How do you choose the right jewellery marketplace?

Pick the marketplace that matches your products and your buyers, then check whether its fees and features make sense for your margins. A general marketplace gives you reach, while a niche platform gives you a focused, intent driven audience. The summaries below describe what each platform is, who it serves, and what selling on it involves so you can shortlist the best matches.

See every marketplace integration e-tailize supports.

1. Amazon

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Amazon is the world's largest online marketplace, with over 300 million active customers and a vast catalogue spanning jewellery, fashion, books, electronics and more. Sellers choose between an Individual plan at €0.99 per item sold or a Professional plan at €39 per month, plus a referral fee per sale that varies by category. Amazon also offers fulfilment services for sellers who want to use its logistics network and customer service.

2. Etsy

Etsy is a global marketplace for handmade, vintage and creative goods, with over 81 million active buyers and 4.4 million active sellers. It is well suited to original, one of a kind jewellery and a niche audience of craft lovers. Etsy charges a listing fee of €0.20 per item, a 5 percent transaction fee, and a payment processing fee of 4 percent plus €0.30. It also provides tools for advertising, analytics, shipping labels and seller protection.

3. FonQ

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FonQ is an online lifestyle store with over 2 million visitors per month and more than 85,000 products. Its categories include jewellery, home and living, cooking and dining, garden and outdoor, and more. Sellers can join the marketplace and list their products, with a commission per sale that varies by category. FonQ also offers product feed management, order processing and customer reviews.

4. ASOS Marketplace

ASOS Marketplace is an online fashion platform featuring over 1,000 boutiques from around the world. Its curated mix covers jewellery, clothing, shoes, accessories and more. Sellers create their own online shops and sell to ASOS customers, with a commission of 20 percent excluding VAT per sale. The platform also provides marketing exposure, customer service and free returns.

5. Bol.com

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Bol.com is a leading marketplace in the Netherlands and Belgium, with over 12 million active customers and 33 million products. Categories range across jewellery, fashion, books and electronics. Sellers can build their own storefronts, manage inventory and orders, and use a range of marketing tools. Bol.com charges a monthly subscription of €39.95 excluding VAT plus a commission per sale that varies by category, and offers fulfilment services for sellers who want to outsource logistics and customer service.

6. Catawiki

Catawiki is an online auction platform for special and rare objects, including jewellery, art, antiques and watches. Sellers submit items for free and have them reviewed by experts who assess authenticity and value. Catawiki charges a commission of 12.5 percent excluding VAT to sellers and 9 percent including VAT to buyers. It also handles secure payments and shipping for both parties.

7. La Redoute

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La Redoute is a French online fashion platform with a wide product range that includes jewellery, clothing, shoes, accessories and homeware. It serves more than 10 million customers and carries over 1,000 brands. Sellers can join the marketplace and sell to a large French audience, with a commission per sale that varies by category. La Redoute also offers product feed management, order processing and customer reviews.

8. Maty

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Maty is a leading online jeweller in France offering a variety of jewellery and watches for many occasions and tastes. Sellers can list products on Maty and benefit from its expertise, customer service and sustainability initiatives. The platform also runs an outlet section with regular deals and discounts. Maty is a strong option for reaching a broad, loyal customer base in France and beyond.

9. Cleor

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Cleor is a popular online jeweller in France with a wide range of jewellery and fashion accessories for many occasions and budgets. Sellers can list products on Cleor and benefit from its visibility, customer loyalty and convenience. A loyalty programme encourages customers to buy more and save more. Cleor suits sellers who want to reach a trend aware audience in France and beyond.

10. Zalando

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Zalando is one of the leading online fashion marketplaces in Europe, and its accessories section includes a growing jewellery category. Buyers can find necklaces, earrings, bracelets and rings alongside fashion ranges. For sellers, this means access to a large European fashion audience. Always check the official platform for current selling requirements and product selections.

11. Macy's

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Macy's is one of the largest and oldest department stores in the United States, selling a wide range of products including jewellery and watches. Sellers can list on Macy's and benefit from strong brand recognition, customer trust and global visibility. Regular sales, coupons and offers make shopping more affordable for buyers. It is a good fit for reaching a large, diverse audience in the United States and beyond.

12. Printemps

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Printemps is an online platform that ships worldwide and offers a curated selection of premium jewellery and watches from prestigious brands and designers. It runs a loyalty card that gives customers access to exclusive benefits, services and events. The platform offers free delivery on orders over €100 in France and free returns within 14 days. Printemps suits sellers targeting an affluent, sophisticated customer base in France and beyond.

13. The Irish Store

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The Irish Store is an online shop selling clothing, homeware, gifts and more inspired by Irish culture and heritage. It ships to more than 150 countries and serves over 2 million customers. The store offers authentic Irish jewellery made from materials such as silver, gold, copper, crystal, pearl and marble, alongside seasonal sales and discount codes. It is a strong choice for sellers with heritage themed or distinctive jewellery.

14. eBay

eBay is one of the oldest and most popular online marketplaces in the world, with over 182 million active buyers and more than 1.3 billion listings. Categories span jewellery, fashion, books, electronics and more. Sellers can choose between fixed price and auction formats, with insertion fees and final value fees that vary by category and seller status. eBay also provides advertising, analytics, shipping labels and seller protection.

15. Beslist.nl

Beslist.nl is a price comparison site in the Netherlands offering over 25 million products from more than 10,000 online shops. Its categories include jewellery, fashion, home and garden, and sports and leisure. Sellers list products on the platform and drive traffic to their own online shops, paying a cost per click that varies by category and competition. Beslist also offers product feed optimisation, conversion tracking and customer reviews.

16. Miinto

Miinto is an online fashion platform that connects buyers with local and independent brands, working with more than 5,000 partner stores across 10 European countries. Its curated categories include jewellery, clothing, shoes and accessories. Sellers can join the network and list products on the platform, with a commission of 25 percent excluding VAT per sale. Miinto also provides marketing exposure, customer service and free returns.

17. Ruby Lane

Ruby Lane is a United States marketplace for antiques, collectibles, art and jewellery. Its curated categories cover vintage jewellery, fine jewellery, artisan jewellery and watches. Sellers join a community that reaches a knowledgeable audience of collectors and enthusiasts. Ruby Lane charges a monthly maintenance fee that varies with the number of items in a shop, plus a service fee of 6.7 percent excluding VAT per sale, and offers product feed management, order processing and customer reviews.

18. JewelStreet

JewelStreet is a United Kingdom based marketplace for independent jewellery designers and brands. Its curated categories include fine jewellery, designer jewellery, bridal jewellery and men's jewellery. Sellers can join the network and list products on the platform, with a commission of 25 percent excluding VAT per sale. JewelStreet also provides marketing support, customer service and free returns.

19. Tradesy

Tradesy is a United States based marketplace for pre owned luxury fashion items, spanning jewellery, clothing, shoes and accessories. Sellers list items for free and set their own prices. Tradesy charges a commission of 19.8 percent excluding VAT per sale on items over $50, and a flat fee of $7.50 on items under $50. The platform also offers shipping kits, authentication services and seller protection.

20. Not On The High Street

Not On The High Street is a United Kingdom marketplace for original, creative products, with over 5 million customers and more than 5,000 sellers. Categories include jewellery, fashion, home and garden, and gifts. Sellers apply to join the platform and sell to a broad buyer audience, paying a one time joining fee of £199 excluding VAT and a commission of 25 percent excluding VAT per sale. It also offers marketing exposure, customer service and free returns.

21. Otto

Otto is a German online marketplace with a diverse product range that includes jewellery, fashion, home and garden, and electronics. It serves more than 13 million customers and carries over 6,000 brands. Sellers can join the platform and sell to a large German buyer audience, with a commission per sale that varies by category. Otto also provides product feed management, order processing and customer reviews.

22. ArtFire

ArtFire is a United States marketplace for handmade, vintage and craft supplies, with categories spanning jewellery, clothing, accessories and art. Sellers join the community and list products on the platform. ArtFire charges a monthly subscription that varies by plan, a listing fee of $0.23 per item, and a final valuation fee of 12.75 percent per sale. It also offers product feed management, order processing and customer reviews.

23. Jewelspan

Jewelspan is a United Kingdom based marketplace for independent jewellery designers and artists. Its curated categories include fine jewellery, designer jewellery, artisan jewellery and bridal jewellery. Sellers can create their own online shops and sell on the platform, paying a monthly subscription of £9.95 excluding VAT and a commission of 3 percent excluding VAT per sale. Jewelspan also provides marketing support, customer service and free returns.

24. Bonanza

Bonanza is a United States based marketplace for everything but the ordinary, with categories that include jewellery, fashion, home and garden, and collectibles. Sellers list items for free and set their own prices. Bonanza charges a commission of 3.5 percent excluding VAT per sale on items under $500, and 1.5 percent excluding VAT on items over $500. It also offers advertising, analytics, shipping labels and seller protection.

25. Allegro

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Allegro is the largest online marketplace in Poland, with over 20 million active users and more than 120 million products. Categories span jewellery, fashion, books, electronics and more. Sellers can list products and reach a large Polish buyer audience, paying a listing fee of 0.10 PLN per item plus a commission per sale that varies by category and seller status. Allegro also provides advertising, analytics, shipping labels and seller protection.

26. Walmart

Walmart is one of the largest and most popular online marketplaces in the United States, with over 120 million monthly visitors and more than 75 million products. Categories include jewellery, fashion, home and garden, and electronics. Sellers apply to join the marketplace and sell on the platform, paying a referral fee per sale that varies by category. It is a strong option for sellers targeting a large United States audience.

27. Cdiscount

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Cdiscount is a French online marketplace with a wide product range that includes jewellery, fashion, home and garden, and electronics. It serves more than 22 million customers and works with over 13,000 sellers. Sellers can join the platform and sell to a large French buyer audience, paying a monthly subscription of €39.99 excluding VAT plus a commission per sale that varies by category. Cdiscount also offers advertising, analytics, shipping labels and seller protection.

28. Wish

Wish is a United States based online marketplace that connects buyers with affordable, on trend products, including jewellery, clothing, accessories and gadgets. Sellers list products on the platform and reach millions of users worldwide. Wish charges a revenue share fee of 15 percent per sale. It also provides product feed management, order processing and customer reviews.

29. Rakuten

Rakuten is a Japanese online marketplace that operates globally, with categories spanning jewellery, fashion, books and electronics. Sellers can create their own online shops and sell on the platform. Rakuten charges a monthly subscription that varies by country of operation, plus a commission per sale that varies by category. It also offers marketing support, customer service and loyalty programmes.

30. The RealReal

The RealReal is a United States based marketplace for authenticated luxury consignment, with curated categories that include jewellery, clothing, shoes and accessories. Sellers consign items on the platform and can earn up to 85 percent of the sale price. The RealReal charges a commission per sale that varies by category and seller status. It also handles free shipping, appraisal, authentication, photography and storage.

How does e-tailize help you sell on these marketplaces?

Selling jewellery across many of these platforms is far easier when integration, analytics and advertising live in one place. e-tailize lets you manage listings, stock, orders and campaigns across multiple marketplaces from a single platform, so you do not have to juggle separate logins and exports. It is built around three core areas: channelling your catalogue, analysing performance, and advertising your products.

The channelling tools centralise and automate product management, inventory, order fulfilment and more across a wide range of integrations, so you can run listings on several marketplaces at once. The analytics tools bring marketplace data feeds together and use standard data models to build clear online market analysis, which helps you make informed decisions about your selling strategy. The advertising tools let you manage campaigns and create ads centrally to save time and promote products effectively across platforms.