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The Top 25 Marketplaces for Selling Haircare Products

Haircare products are essential for maintaining healthy and beautiful hair. Whether you need shampoo, conditioner, hair oil, hair color, or styling products, you can find them on various online marketplaces that cater to different customer segments and preferences. 

In this article, we will explore the top 25+ marketplaces for haircare products, based on their popularity, product range, and features. We will also show you how e-tailize can help you sell on these marketplaces more effectively and efficiently.

Click here to view all the integrations e-tailize supports in Haircare products.

1. Amazon

Amazon is the world’s largest online marketplace, with over 300 million active customers worldwide. Amazon offers a wide selection of haircare products, from popular brands like Pantene, L’Oreal, and Dove, to niche and organic products from independent sellers. Amazon also has its own private label brands, such as Amazon Basics and Solimo, that offer quality products at affordable prices. Amazon customers can enjoy fast and free shipping, Prime benefits, customer reviews, and personalized recommendations.

How to sell on amazon

2. eBay

eBay is one of the oldest and most popular online marketplaces, with over 180 million active buyers and 1.3 billion listings worldwide. eBay offers a variety of haircare products, from new and used products, to vintage and collectible items. eBay also allows customers to bid on auctions, make offers, and negotiate prices with sellers.

3. FeelUnique

FeelUnique’s robust presence in the United Kingdom and beyond ensures a vast customer reach. Sellers can tap into a market of beauty-conscious consumers looking for top-notch haircare solutions. FeelUnique has a growing emphasis on sustainability, making it an ideal platform for eco-friendly haircare brands. Highlighting your commitment to environmentally responsible products can resonate well with FeelUnique’s eco-conscious customers. It offers a user-friendly, marketing-savvy, and environmentally conscious platform for haircare sellers. 

How to sell on FeelUnique

4. Alibaba

Alibaba is the world’s largest B2B online marketplace, connecting millions of buyers and suppliers across the globe. Alibaba offers a vast range of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair extensions, wigs, and accessories. Alibaba also provides wholesale prices, bulk discounts, and secure payment options.

5. Verishop

Verishop is a premium online marketplace that caters to a discerning audience seeking high-quality products, including top-notch haircare items. The platform encourages sellers to create content-rich listings with high-resolution images and detailed product descriptions. This helps your haircare products stand out and provides customers with the information they need to make informed choices. Verishop offers fast and reliable shipping options, enhancing the customer experience and reducing delivery times for haircare products, which can be crucial for customer satisfaction.

How to sell on Verishop

6. Walmart

Walmart is the world’s largest retailer, with over 11,000 stores and 265 million customers worldwide. Walmart also has a strong online presence, with over 75 million products across various categories. Walmart offers a comprehensive range of haircare products, from mainstream brands like Pantene, L’Oreal, and Dove, to specialty brands like Shea Moisture, OGX, and Hask. Walmart also provides free shipping, free pickup, and low prices.

7. Bol.com

Bol.com is the Netherlands’ leading online marketplace, with over 21 million products and 11 million customers. Bol.com offers a wide range of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair accessories and tools. Sellers can reach a multinational audience, expanding their customer base beyond Dutch borders. Bol.com also offers free shipping, free returns, and customer reviews. By leveraging its market dominance, robust logistics, and marketing tools, sellers can effectively tap into the Dutch consumer’s demand for quality haircare products and expand their reach internationally.

How to sell on Bol.com

8. Target

Target is one of the largest retailers in the US, with over 1,800 stores and 75 million online visitors. Target offers a diverse selection of haircare products, from mass-market brands like Pantene, L’Oreal, and Dove, to premium brands like Living Proof, Olaplex, and Briogeo. Target also has its own private label brands, such as Goodfellow & Co, Everspring, and Up & Up, that offer quality products at reasonable prices. Target also provides free shipping, free returns, and loyalty rewards.

9. Sephora

Sephora is the world’s leading beauty retailer, with over 2,600 stores and 100 million online visitors. Sephora offers a curated collection of haircare products, from high-end brands like Kerastase, Bumble and Bumble, and Moroccanoil, to indie and emerging brands like Verb, Briogeo, and Amika. Sellers can leverage the platform’s prestige to establish brand recognition and trust with customers.It also provides expert advice, samples, and reviews on haircare, as well as free shipping, free returns, and loyalty rewards.

How to sell on Sephora

10. Ulta

Ulta is the largest beauty retailer in the US, with over 1,200 stores and 33 million online visitors. Ulta offers a unique combination of haircare products, from prestige brands like Redken, Pureology, and Paul Mitchell, to mass-market brands like Pantene, L’Oreal, and Dove. Ulta also has its own salon services, where customers can get haircuts, color, and styling. Ulta also provides free shipping, free samples, and loyalty rewards.

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11. Sally Beauty

Sally Beauty is the world’s largest distributor of professional beauty products, with over 5,000 stores and 12 million online visitors. Sally Beauty offers a wide range of haircare products, from professional brands like Wella, Clairol, and Ion, to consumer brands like Shea Moisture, OGX, and Hask. Sally Beauty also provides salon equipment, tools, and accessories, as well as expert advice and tips on haircare.

12. BrandAlley

BrandAlley’s reputation is built on offering a curated collection of premium brands, making it an ideal platform for haircare brands that want to position themselves as high-quality and luxurious. BrandAlley often features flash sales and limited-time promotions. Haircare sellers can use these events to create urgency and drive sales, capitalizing on the platform’s time-limited offers. As a UK-focused marketplace, BrandAlley provides an excellent gateway to the British market, allowing haircare sellers to connect with British consumers seeking premium beauty products.

How to sell on BrandAlley

13. ASOS

ASOS is one of the largest online fashion and beauty retailers in the UK, with over 850 brands and 200 million online visitors. ASOS offers a selection of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair accessories and tools. ASOS also offers free shipping, free returns, and student discounts.

How to sell on ASOS

14. Zalando

Zalando is Europe’s leading online fashion and lifestyle platform, with over 2000 brands and 300 million online visitors. Zalando offers a range of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair accessories and tools. Zalando also offers free shipping, free returns, and customer service.

How to sell on Zalando

15. Chemist Warehouse

Chemist Warehouse provides access to the Australian market, allowing haircare sellers to tap into a vast customer base in Australia. Australia is known for its health-conscious and beauty-focused consumers, making it an ideal market for haircare products. Chemist Warehouse features an extensive range of haircare products, from shampoos and conditioners to styling and treatment solutions. Chemist Warehouse is known for its competitive pricing, attracting budget-conscious consumers. Sellers can promote affordable haircare solutions, catering to cost-conscious shoppers.

How to sell on Chemist Warehouse

16. Lazada

Lazada is Southeast Asia’s leading online shopping and selling platform, with over 400 million products and 80 million customers. Lazada offers a variety of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair extensions, wigs, and accessories. Lazada also offers flash sales, vouchers, and cashback offers, as well as easy payment options and delivery.

17. Shopee

Shopee is Southeast Asia’s leading online shopping and selling platform, with over 200 million products and 200 million customers. Shopee offers a variety of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair extensions, wigs, and accessories. Shopee also offers daily deals, discounts, and coupons, as well as free shipping and cash on delivery.

18. Pharmarket

Pharmarket is a Netherlands-based marketplace that specializes in health and beauty products, offering a valuable platform for sellers in the haircare niche. Sellers can promote affordable haircare solutions to cater to this cost-conscious audience. Pharmarket encourages customer reviews and ratings, allowing sellers to gather valuable feedback and build a positive reputation for their haircare products.

How to sell on Pharmarket

19. Jumia

Jumia is Africa’s leading online marketplace, with over 6 million products and 15 million customers. Jumia offers a range of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair extensions, wigs, and accessories. Jumia also offers flash sales, vouchers, and loyalty rewards, as well as secure payment options and delivery.

20. Mercado Libre

[Mercado Libre] is Latin America’s leading online marketplace, with over 200 million products and 76 million customers. Mercado Libre offers a variety of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair extensions, wigs, and accessories. Mercado Libre also offers free shipping, discounts, and coupons, as well as secure payment options and delivery.

21. Cdiscount

Cdiscount is France’s leading online marketplace, with over 40 million products and 9 million customers. Cdiscount offers a variety of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair extensions, wigs, and accessories. Cdiscount also offers flash sales, discounts, and coupons, as well as free shipping and delivery.

22. Parashop

Parashop provides access to the French market, allowing haircare sellers to target a sizable and beauty-conscious customer base in France. Parashop has built a strong reputation as a trusted and reliable source for beauty and health products. Sellers can leverage this trust to establish credibility for their haircare brands and products. The platform offers support in French, ensuring that sellers can effectively communicate with their target audience.

How to sell on Parashop

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23. Rakuten

Rakuten is Japan’s leading online marketplace, with over 100 million products and 100 million customers. Rakuten offers a range of haircare products, from shampoos, conditioners, hair oils, hair colors, to hair accessories and tools. Rakuten also provides loyalty points, coupons, and cashback offers, as well as secure payment options and delivery.

24. Fnac

Fnac is the leading online cultural and technological platform in France, with operations in 10 countries. Fnac offers a wide range of products, including haircare products, from various sellers and partners. Fnac has a loyal and sophisticated customer base, a reputable brand image, and a high-quality delivery service. Selling on Fnac can help you reach a large and affluent market, enhance your credibility, and benefit from Fnac’s marketing and support. However, you will also have to comply with Fnac’s policies, fees, and competition.

How to sell on Fnac

25. TheMarket

TheMarket provides access to the New Zealand market, allowing haircare sellers to connect with a local and discerning customer base. It features a diverse range of haircare products, from everyday essentials to luxury brands. Sellers can effectively position their haircare offerings within this broad selection to attract customers seeking specific solutions. TheMarket offers a valuable platform for haircare product sellers to thrive in the New Zealand beauty and lifestyle market.

How to sell on TheMarket

26. Outletinn

Outletinn’s presence extends beyond specific regions, attracting a diverse international audience. This means that haircare sellers can tap into a broad and varied customer base, making it an excellent choice for expanding globally. Haircare sellers can benefit from cross-selling opportunities by showcasing complementary items alongside their haircare products. Outletinn offers various shipping options, including international delivery. 

How to sell on Outletinn

27. Zalora

Zalora is the leading online fashion and beauty platform in Asia, with operations in 11 countries. Zalora offers a wide range of products, including haircare products, from over 3,000 brands and partners. Zalora has a young and fashionable customer base, a dynamic brand image, and a convenient shopping experience. Selling on Zalora can help you expand your reach, increase your exposure, and use Zalora’s tools and services. However, you will also have to deal with fees, taxes, and regulations.

28. Flubit

Flubit is the largest UK-owned online marketplace, with over 10 million products. Flubit offers a variety of products, including haircare products, from various sellers and partners. Flubit has a competitive pricing, a growing customer base, and a secure payment system. Selling on Flubit can help you enter a large and lucrative market, boost your sales, and benefit from Flubit’s marketing and support. However, you will also have to face fees, competition, and customer service issues.

Why e-tailize is the Best for Selling on These Marketplaces

These are some of the top marketplaces for haircare products, where you can find a variety of products to suit your hair needs and preferences. However, selling on these marketplaces can be challenging, as you need to manage multiple channels, optimize your listings, and advertise your products effectively. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for haircare products.

Need more information?

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Ricardo Rubino

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