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Top 20 Marketplace for Selling School Supplies

School supplies are essential items for students of all ages and levels. Whether it is notebooks, pens, pencils, backpacks, calculators, or art materials, school supplies are in high demand throughout the year, especially during the back-to-school season. If you are an online seller of school supplies, you may want to expand your reach and sell your products on different marketplaces. Selling on multiple marketplaces can help you increase your visibility, customer base, and revenue. However, not all marketplaces are the same. Each one has its own advantages and disadvantages, as well as different policies, fees, and requirements for sellers. 

In this article, we have compiled a list of the top 20 marketplaces, based on their popularity, traffic, and features. We have also included some tips on how to integrate, analyze, and advertise your products on these marketplaces using e-tailize, a powerful platform that offers marketplace integration, analytics, and advertising solutions for online sellers.

1. Amazon

Amazon is the undisputed leader of e-commerce worldwide. It sells almost everything you can think of, including school supplies. Amazon has a presence in several European countries, such as France, Italy, Germany, Spain, the Netherlands, Belgium, and Poland. It has 981 million monthly visits from Europe², making it the most popular and visited marketplace in the region. Amazon offers various benefits for sellers, such as a large and loyal customer base, a trusted brand name, a fulfillment service (FBA), and a sponsored ads program. However, selling on Amazon also comes with some challenges, such as high competition, strict rules, and fees. To sell on Amazon, you need to register as a seller, choose a selling plan (individual or professional), create your product listings, and ship your orders (or use FBA). You can also use Amazon’s tools and services to manage and grow your business, such as Seller Central, Amazon Advertising, and Amazon Business.

Tips for selling on Amazon

2. eBay

eBay is another giant of e-commerce globally. It is an online marketplace that connects buyers and sellers of various products, including school supplies. eBay operates in several European countries, such as the UK, France, Germany, Italy, Spain, and more. It has 394 million monthly visits from Europe, making it the second most popular and visited marketplace in the region. eBay offers various benefits for sellers, such as a global reach, a diverse customer base, a flexible selling format (auction or fixed price), and a seller protection program. However, selling on eBay also comes with some challenges, such as high fees, low margins, and customer issues. To sell on eBay, you need to register as a seller, create your product listings, and ship your orders. You can also use eBay’s tools and services to manage and grow your business, such as Seller Hub, eBay Marketing, and eBay for Business.

3. Allegro

Allegro is the largest and most popular online marketplace in Poland. It sells a wide range of products, including school supplies. Allegro has over 20 million registered users and over 125 million monthly visits. It accounts for more than 50% of the e-commerce market share in Poland. Allegro offers various benefits for sellers, such as a huge and loyal customer base, a strong brand recognition, a fulfillment service (Allegro Smart), and a sponsored ads program. However, selling on Allegro also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on Allegro, you need to register as a seller, create your product listings, and ship your orders (or use Allegro Smart). You can also use Allegro’s tools and services to manage and grow your business, such as Allegro Ads, Allegro Deals, and Allegro Analytics.

4. OnBuy

OnBuy is a fast-growing online marketplace in the UK. It sells a variety of products, including school supplies. OnBuy has over 8 million monthly visits and over 25 million products. It claims to be the most fair and transparent marketplace in the UK, offering low fees, high margins, and seller protection for sellers. OnBuy offers various benefits for sellers, such as a growing and diverse customer base, a competitive edge, a fulfillment service (OnBuy Fulfilment Network), and a sponsored ads program. However, selling on OnBuy also comes with some challenges, such as limited reach, low brand awareness, and technical issues. To sell on OnBuy, you need to register as a seller, create your product listings, and ship your orders (or use OnBuy Fulfilment Network). You can also use OnBuy’s tools and services to manage and grow your business, such as OnBuy Dashboard, OnBuy Boost, and OnBuy Deals.

Tips for selling on OnBuy

5. Cdiscount

Cdiscount is the leading online marketplace in France. It sells a wide range of products, including school supplies. Cdiscount has over 20 million monthly visits and over 9 million active customers. It is known for its low prices, fast delivery, and customer service. Cdiscount offers various benefits for sellers, such as a large and loyal customer base, a strong brand recognition, a fulfillment service (Cdiscount Fulfilment), and a sponsored ads program. However, selling on Cdiscount also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on Cdiscount, you need to register as a seller, create your product listings, and ship your orders (or use Cdiscount Fulfilment). You can also use Cdiscount’s tools and services to manage and grow your business, such as Cdiscount Ads, Cdiscount Flash, and Cdiscount Analytics.

6. Fnac

Fnac is a leading online marketplace in France and other European countries, such as Spain, Portugal, Belgium, and Switzerland. It sells cultural and electronic products, such as books, music, movies, games, and school supplies. Fnac has over 18 million monthly visits and over 7 million active customers. It is known for its quality, selection, and service. Fnac offers various benefits for sellers, such as a high-end and loyal customer base, a trusted brand name, a fulfillment service (Fnac Fulfilment), and a sponsored ads program. However, selling on Fnac also comes with some challenges, such as high standards, strict rules, and fees. To sell on Fnac, you need to register as a seller, create your product listings, and ship your orders (or use Fnac Fulfilment). You can also use Fnac’s tools and services to manage and grow your business, such as Fnac Ads, Fnac Deals, and Fnac Analytics.

Tips for selling on Fnac

7. Otto

Otto is a leading online marketplace in Germany and other European countries, such as Austria, Switzerland, Belgium, and more. It sells a wide range of products, including school supplies. Otto has over 100 million monthly visits and over 13 million active customers. It 

 is known for its quality, service, and sustainability. Otto offers various benefits for sellers, such as a high-end and loyal customer base, a trusted brand name, a fulfillment service (Otto Fulfilment), and a sponsored ads program. However, selling on Otto also comes with some challenges, such as high standards, strict rules, and fees. To sell on Otto, you need to register as a seller, create your product listings, and ship your orders (or use Otto Fulfilment). You can also use Otto’s tools and services to manage and grow your business, such as Otto Marketing, Otto Deals, and Otto Analytics.

8. Bol.com

Bol.com is the leading online marketplace in the Netherlands and Belgium. It sells a wide range of products, including school supplies. Bol.com has over 50 million monthly visits and over 11 million active customers. It is known for its convenience, selection, and customer service. Bol.com offers various benefits for sellers, such as a large and loyal customer base, a strong brand recognition, a fulfillment service (Bol.com Fulfilment Service), and a sponsored ads program. However, selling on Bol.com also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on Bol.com, you need to register as a seller, create your product listings, and ship your orders (or use Bol.com Fulfilment Service). You can also use Bol.com’s tools and services to manage and grow your business, such as Bol.com Ads, Bol.com Deals, and Bol.com Analytics.

Tips for selling on Bol.com

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9. kaufland

kaufland is a leading online marketplace for general merchandise in Germany. It sells a wide range of products, including school supplies. kaufland has over 21 million monthly visits and over 5 million active customers. It is known for its low prices, fast delivery, and customer service. kaufland offers various benefits for sellers, such as a large and loyal customer base, a strong brand recognition, a fulfillment service and a sponsored ads program. However, selling on Real also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on kaufland, you need to register as a seller, create your product listings, and ship your orders.

10. eMAG

eMAG is a leading online marketplace for general merchandise in Eastern Europe. It sells a wide range of products, including school supplies. eMAG operates in four countries, such as Romania, Bulgaria, Hungary, and Poland. It has over 100 million monthly visits and over 20 million active customers. eMAG offers various benefits for sellers, such as a huge and loyal customer base, a strong brand recognition, a fulfillment service (eMAG Fulfillment), and a sponsored ads program. However, selling on eMAG also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on eMAG, you need to register as a seller, create your product listings, and ship your orders (or use eMAG Fulfillment). You can also use eMAG’s tools and services to manage and grow your business, such as eMAG Ads, eMAG Deals, and eMAG Analytics.

11. Rakuten

Rakuten is a leading online marketplace for general merchandise in Japan and other countries, such as France, Germany, Spain, the UK, and more. It sells a wide range of products, including school supplies. Rakuten has over 50 million monthly visits and over 10 million active customers in Europe. It is known for its variety, loyalty, and service. Rakuten offers various benefits for sellers, such as a global and loyal customer base, a trusted brand name, a fulfillment service (Rakuten Super Logistics), and a sponsored ads program. However, selling on Rakuten also comes with some challenges, such as high competition, low margins, and customer issues. To sell on Rakuten, you need to register as a seller, create your product listings, and ship your orders (or use Rakuten Super Logistics). You can also use Rakuten’s tools and services to manage and grow your business, such as Rakuten Marketing, Rakuten Deals, and Rakuten Analytics.

12. Etsy

Etsy is a leading online marketplace for handmade, vintage, and craft products in the world. It sells unique and creative items, such as jewelry, clothing, art, and school supplies. Etsy operates in several countries, such as the UK, France, Germany, Italy, Spain, and more. It has over 250 million monthly visits and over 81 million active customers. Etsy offers various benefits for sellers, such as a niche and passionate customer base, a global reach, a flexible selling format, and a seller protection program. However, selling on Etsy also comes with some challenges, such as high fees, low margins, and customer issues. To sell on Etsy, you need to register as a seller, create your product listings, and ship your orders. You can also use Etsy’s tools and services to manage and grow your business, such as Etsy Dashboard, Etsy Marketing, and Etsy Business.

13. Wish

Wish is a leading online marketplace for low-priced and trendy products in the world. It sells a wide range of products, such as clothing, accessories, gadgets, and school supplies. Wish operates in several countries, such as the UK, France, Germany, Italy, Spain, and more. It has over 100 million monthly visits and over 40 million active customers. Wish offers various benefits for sellers, such as a trendy and price-sensitive customer base, a global reach, a fulfillment service (Wish Express), and a sponsored ads program. However, selling on Wish also comes with some challenges, such as low quality, high returns, and customer complaints. To sell on Wish, you need to register as a seller, create your product listings, and ship your orders (or use Wish Express). You can also use Wish’s tools and services to manage and grow your business, such as Wish Marketing, Wish Deals, and Wish Analytics.

14. Coolshop

Coolshop is a leading online marketplace for gaming, entertainment, and lifestyle products in Europe. It sells video games, consoles, toys, books, music, movies, and school supplies. Coolshop operates in seven European countries, such as Denmark, Sweden, Norway, Finland, Germany, the UK, and the Netherlands. It has over 6 million monthly visits and over 2 million active customers. Coolshop offers various benefits for sellers, such as a niche and passionate customer base, a trusted brand name, a fulfillment service (Coolshop Fulfillment), and a sponsored ads program. However, selling on Coolshop also comes with some challenges, such as high standards, strict rules, and fees. To sell on Coolshop, you need to register as a seller, create your product listings, and ship your orders (or use Coolshop Fulfillment). You can also use Coolshop’s tools and services to manage and grow your business, such as Coolshop Marketing, Coolshop Deals, and Coolshop Analytics.

15. Notonthehighstreet

Notonthehighstreet is a leading online marketplace for unique and personalized products in the UK. It sells gifts, home, fashion, and beauty products, as well as school supplies. Notonthehighstreet has over 9 million monthly visits and over 5,000 curated sellers. It is known for its quality, creativity, and service. Notonthehighstreet offers various benefits for sellers, such as a high-end and loyal customer base, a trusted brand name, a fulfillment service (Notonthehighstreet Fulfillment), and a sponsored ads program. However, selling on Notonthehighstreet also comes with some challenges, such as high standards, strict rules, and fees. To sell on Notonthehighstreet, you need to register as a seller, create your product listings, and ship your orders (or use Notonthehighstreet Fulfillment). You can also use Notonthehighstreet’s tools and services to manage and grow your business, such as Notonthehighstreet Marketing, Notonthehighstreet Deals, and Notonthehighstreet Analytics.

16. Flubit

Flubit is a leading online marketplace for discounted products in the UK. It sells a wide range of products, including school supplies. Flubit has over 4 million monthly visits and over 1 million active customers. It is known for its low prices, fast delivery, and customer service. Flubit offers various benefits for sellers, such as a large and price-sensitive customer base, a competitive edge, a fulfillment service (Flubit Fulfillment), and a sponsored ads program. However, selling on Flubit also comes with some challenges, such as low margins, high returns, and customer complaints. To sell on Flubit, you need to register as a seller, create your product listings, and ship your orders (or use Flubit Fulfillment). 

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17. Fruugo

Fruugo is a leading online marketplace for cross-border shopping in Europe and beyond. It sells a wide range of products, including school supplies. Fruugo operates in 46 countries, such as the UK, France, Germany, Italy, Spain, and more. It has over 5 million monthly visits and over 1 million active customers. Fruugo offers various benefits for sellers, such as a global and diverse customer base, a simple and transparent selling process, a fulfillment service (Fruugo Fulfillment), and a sponsored ads program. However, selling on Fruugo also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on Fruugo, you need to register as a seller, create your product listings, and ship your orders (or use Fruugo Fulfillment). 

18. Groupon

Groupon is a leading online marketplace for deals and discounts in Europe and worldwide. It sells vouchers, coupons, and gift cards for various products and services, including school supplies. Groupon operates in several European countries, such as the UK, France, Germany, Italy, Spain, and more. It has over 50 million monthly visits and over 15 million active customers. Groupon offers various benefits for sellers, such as a large and bargain-hunting customer base, a strong brand recognition, a fulfillment service (Groupon Goods), and a sponsored ads program. However, selling on Groupon also comes with some challenges, such as high fees, low margins, and customer issues. To sell on Groupon, you need to register as a seller, create your product listings, and ship your orders (or use Groupon Goods). 

19. Pixmania

Pixmania is a leading online marketplace for electronics and photography in Europe. It sells cameras, laptops, tablets, smartphones, and school supplies. Pixmania operates in 14 European countries, such as France, Germany, Italy, Spain, the UK, and more. It has over 3 million monthly visits and over 1 million active customers. Pixmania offers various benefits for sellers, such as a niche and tech-savvy customer base, a trusted brand name, a fulfillment service (Pixmania Fulfillment), and a sponsored ads program. However, selling on Pixmania also comes with some challenges, such as high competition, low margins, and customer issues. To sell on Pixmania, you need to register as a seller, create your product listings, and ship your orders (or use Pixmania Fulfillment). You can also use Pixmania’s tools and services to manage and grow your business, such as Pixmania Marketing, Pixmania Deals, and Pixmania Analytics.

20. El Corte Inglés

El Corte Inglés is a leading online marketplace for department store products in Spain and Portugal. It sells clothing, shoes, accessories, home, beauty, and school supplies. El Corte Inglés has over 15 million monthly visits and over 4 million active customers. It is known for its quality, variety, and service. El Corte Inglés offers various benefits for sellers, such as a high-end and loyal customer base, a trusted brand name, a fulfillment service (El Corte Inglés Fulfillment), and a sponsored ads program. However, selling on El Corte Inglés also comes with some challenges, such as language barriers, currency conversion, and local regulations. You can also use El Corte Inglés’s tools and services to manage and grow your business, such as El Corte Inglés Marketing, El Corte Inglés Deals, and El Corte Inglés Analytics.

Tips for selling on El Corte Inglés

21. Carrefour

Carrefour is a leading online marketplace for grocery and general merchandise in France and other European countries, such as Spain, Italy, Belgium, and Poland. It sells food, drinks, household, health, and school supplies. Carrefour has over 12 million monthly visits and over 3 million active customers. It is known for its low prices, convenience, and customer service. Carrefour offers various benefits for sellers, such as a large and loyal customer base, a strong brand recognition, a fulfillment service (Carrefour Fulfillment), and a sponsored ads program. However, selling on Carrefour also comes with some challenges, such as language barriers, currency conversion, and local regulations. To sell on Carrefour, you need to register as a seller, create your product listings, and ship your orders (or use Carrefour Fulfillment). You can also use Carrefour’s tools and services to manage and grow your business, such as Carrefour Marketing, Carrefour Deals, and Carrefour Analytics.

Tips for selling on Carrefour

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces for school supplies more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules: 

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for school supplies.

Need more information?

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Ricardo Rubino

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