Top 15 Marketplaces in Ukraine
The top marketplaces in Ukraine cover everything from broad general retail to focused niches in electronics, fashion, and home improvement. The biggest and most recognised names include Rozetka.com.ua, one of the country's largest online retailers, alongside Prom.ua for business buyers and global player AliExpress.com. Electronics platforms like Allo.ua, Foxtrot.ua, Comfy.ua, and Eldorado.ua are well established, while fashion shoppers turn to Modivo, Kasta, and Etam. To sell on them, you typically register as a seller, list your products, connect a delivery and payment method, then manage stock and orders. Below you will find each marketplace explained on its own, followed by practical guidance on choosing where to sell and how to start.
The top marketplaces in Ukraine
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Ukraine has a varied ecommerce landscape, with general marketplaces that sell almost everything alongside specialist platforms built around one category. The list below describes each marketplace in this guide: what it sells, who shops there, and why it can be relevant for sellers. Use it to shortlist the platforms that match your products and your customers.
Prom.ua
Prom.ua is an online marketplace known for handling business to business transactions. Its catalog spans a wide range of products, from industrial supplies to consumer goods, which suits sellers dealing in bulk or trade orders. It attracts traffic from both sellers and buyers, making it a practical option for businesses that want to reach other businesses.
Rozetka.com.ua
Rozetka.com.ua is one of Ukraine's largest online retailers, with a wide selection that ranges from electronics to household items. It attracts millions of visitors each month and is known for reliable delivery, prompt customer service, and secure payment options. For sellers, its scale and broad customer base make it a strong starting point for general retail.
Modivo
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Modivo is an online fashion marketplace offering clothing, footwear, and accessories for men, women, and children. Its catalog includes both local and international brands, and it draws shoppers looking for current styles. Frequent discounts and promotions make it relevant for fashion sellers who want steady demand.
Epicentrk.ua
Epicentrk.ua is a marketplace with an extensive range of products spanning electronics, home appliances, construction materials, and more. It positions itself around quality and affordability and serves as a one stop destination for many consumer needs. Its diverse catalog of local and international brands makes it relevant for sellers across several home and hardware categories.
Allo.ua
Allo.ua specialises in electronics and gadgets, drawing shoppers looking for smartphones, laptops, home appliances, and accessories. It offers competitive prices, secure payment options, and efficient delivery. Sellers in consumer electronics will find a focused, tech minded audience here.
AliExpress.com
AliExpress.com is a global online marketplace with a very large product selection at competitive prices, covering electronics, fashion, home goods, and more. It draws traffic from around the world and is known for affordable pricing, buyer protection policies, and worldwide shipping. For sellers, it offers reach into cross border trade rather than a Ukraine only audience.
Kasta
Kasta is a fashion focused marketplace offering clothing, footwear, and accessories for men, women, and children. It carries trendy and affordable collections from local and international brands and runs regular discounts and promotions. Its budget friendly positioning attracts a sizable audience of fashion shoppers, which makes it a fit for apparel sellers.
Bigl.ua
Bigl.ua is a general marketplace offering products across categories such as electronics, home goods, and fashion. It focuses on affordability and a diverse product range, serving both budget conscious shoppers and those seeking premium items. Competitive prices and regular promotions keep it popular, so sellers with a varied catalog can reach a broad audience.
Etam
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Etam is an online fashion retailer known for clothing and lingerie collections aimed at fashion conscious shoppers. Its range includes dresses, tops, lingerie, and accessories, with regular updates to its collections and exclusive online offers. For sellers in womenswear and lingerie, it offers a focused and style led customer base.
Foxtrot.ua
Foxtrot.ua specialises in electronics, home appliances, and gadgets from a range of well known brands. It attracts a large audience seeking quality electronics at competitive prices, supported by reliable delivery and after sales service. It is a relevant channel for sellers focused on consumer electronics and appliances.
Comfy.ua
Comfy.ua carries electronics, home appliances, furniture, and more, covering a broad set of household needs. It is known for efficient delivery, convenient payment options, and product warranties backed by responsive customer support. Sellers in electronics and home categories can use it to reach shoppers nationwide.
Traininn
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Traininn is a marketplace built around fitness, offering sports and training equipment, apparel, and accessories. It attracts athletes and fitness enthusiasts looking for gear at competitive prices, with reliable shipping and responsive support. For sellers in the sports and fitness category, it offers a clearly defined audience.
Eldorado.ua
Eldorado.ua specialises in electronics, home appliances, and gadgets, with a large selection aimed at tech minded shoppers. It offers competitive prices, exclusive deals, and reliable delivery, backed by attentive customer support. It is a relevant option for sellers wanting to reach buyers looking for the latest electronics.
Bikeinn
Bikeinn is a marketplace specialising in cycling gear, equipment, and accessories. Its catalog covers bikes, components, apparel, and accessories from brands in the cycling industry, and it serves a dedicated community of riders. With secure payment options and fast shipping to customers worldwide, it suits sellers focused on cycling products.
Bricoinn
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Bricoinn is a marketplace specialising in DIY, home improvement, and construction materials. Its catalog includes tools, hardware, building materials, and home renovation supplies from established brands, serving both hobbyists and professionals. With secure payment options and efficient delivery, it is a fit for sellers in tools and building supplies.
How to choose the right marketplace in Ukraine
Choosing the right marketplace means matching where your customers already shop with the product category you sell. The strongest fit comes from comparing each platform's focus, audience, and fees against your own margins and logistics. Start with one or two marketplaces that align closely with your products rather than spreading thin across many at once.
Use a few practical filters. First, match category: a general marketplace such as Rozetka.com.ua or Bigl.ua suits a broad catalog, while a niche platform such as Bikeinn for cycling, Traininn for fitness, or Bricoinn for DIY suits specialist ranges. Second, consider your buyer: Prom.ua leans toward business buyers, while electronics shoppers cluster on Allo.ua, Foxtrot.ua, Comfy.ua, and Eldorado.ua. Third, weigh delivery and payment support, since reliable fulfilment and secure checkout influence both conversion and reviews.
How to start selling on Ukraine marketplaces
Starting to sell on a Ukrainian marketplace follows a familiar pattern: register as a seller, complete the required business details, and create your product listings. Each platform has its own onboarding steps, category structure, and commission terms, so read the seller documentation for the ones you pick. Plan for delivery and payment from the start, because customers expect reliable shipping and secure checkout.
A simple sequence keeps things manageable. Prepare clean product data, with accurate titles, descriptions, images, and stock levels, so your listings are clear and consistent. Connect a delivery method and a payment option that the marketplace supports, then publish a small set of listings and monitor orders, questions, and reviews. Once one channel runs smoothly, you can add a second marketplace and reuse the same product data instead of rebuilding it each time.
Managing several marketplaces at once
Selling on more than one marketplace multiplies the listings, stock counts, and orders you have to keep in sync. The core challenge is consistency: the same product needs accurate information and stock on every channel so you do not oversell or show outdated details. A central way to manage product data, inventory, and orders across channels makes this far easier than handling each platform separately.
This is where a marketplace platform helps. Instead of logging into each store, you maintain your catalog once, push it to the marketplaces you sell on, and keep stock and order status aligned across all of them. That frees up time to focus on pricing, demand, and which new marketplaces to expand into next.
Frequently asked questions
- What is the largest marketplace in Ukraine?
- Rozetka.com.ua is described as one of Ukraine's largest online retailers, with a wide selection from electronics to household items and millions of visitors each month. It is a common starting point for sellers with a general catalog because of its scale and broad customer base.
- Which marketplaces in Ukraine are best for electronics?
- Several platforms focus on electronics, home appliances, and gadgets, including Allo.ua, Foxtrot.ua, Comfy.ua, and Eldorado.ua. Epicentrk.ua and the general marketplace Bigl.ua also carry electronics alongside other categories, so electronics sellers have multiple channels to choose from.
- Are there niche marketplaces in Ukraine for specific products?
- Yes. Bikeinn specialises in cycling gear, Traininn focuses on sports and fitness equipment, and Bricoinn covers DIY, home improvement, and construction materials. Fashion sellers can look at Modivo, Kasta, and Etam, which concentrate on clothing and accessories.
- Can I sell on more than one Ukrainian marketplace at once?
- Yes, and many sellers do to reach more customers. The main task is keeping product information, stock, and orders consistent across every channel so you do not oversell. A central platform to manage listings and inventory makes running several marketplaces much easier than handling each one separately.
- How do I start selling on a Ukrainian marketplace?
- You register as a seller, complete your business details, and create product listings following the platform's onboarding steps and commission terms. Connect a supported delivery and payment method, publish a small set of listings first, then monitor orders and reviews before expanding to more channels.