Connecting Stockhub WMS to your marketplace operations
Written byLuuk · Support Lead
Selling across many marketplaces is only as reliable as the warehouse behind it. When stock counts drift, orders get cancelled, ratings drop, and channels start to throttle your listings. A warehouse management system keeps the physical side honest, and connecting it to your marketplace operating layer is what turns clean shelves into clean listings everywhere you sell.
This guide explains how connecting Stockhub, a warehouse management system, to e-tailize keeps stock, orders and fulfilment in sync across every channel you run.
What a warehouse management system does
Stockhub is a warehouse management system, or WMS. It tracks where every product sits, what has been picked and packed, and how much is genuinely available to sell right now. It governs receiving, putaway, picking, packing and returns, so the number in the system matches the number on the shelf.
On its own a WMS is a closed loop inside your warehouse. The moment you sell on bol, Amazon, Kaufland or any other channel, that loop needs to reach outward. That is where e-tailize comes in.
How the e-tailize integration works
e-tailize sits as the operating layer between Stockhub and your sales channels. Once connected, the two systems share a single, continuous picture of your catalogue, your stock and your orders.
- Available stock from Stockhub updates your listings on every marketplace, so you stop overselling sizes and variants that move fast.
- Marketplace orders flow into Stockhub for picking and packing, without anyone rekeying them by hand.
- Tracking numbers and shipment status flow back out to each marketplace and to the customer.
- Returns and stock corrections feed straight back into your available quantity.
Stock stays accurate across every channel
The biggest risk in marketplace selling is selling something you cannot ship. With Stockhub as the source of truth and e-tailize syncing that truth outward, your available quantity reflects reality in near real time. When the warehouse picks the last unit, every channel knows. That protects your seller metrics, your buy box position and your reputation.
Orders flow from sale to shipment
Without a connection, every order is a manual handoff: copy it from the marketplace, type it into the warehouse, ship it, then go back and paste a tracking code. Multiply that by a dozen channels and the errors pile up. With Stockhub connected through e-tailize, orders move from sale to shipment automatically, and the status updates travel back the same way. Your team spends its time on growth, not on tabs.
One operating layer, many channels
The point of connecting Stockhub is not just tidy stock. It is leverage. Once the warehouse, the catalogue and the orders all run through one layer, adding the next marketplace is a configuration step rather than a new operational headache. The same clean stock and order flow powers bol today and a new channel next month.
Getting started
If you run Stockhub and you want to grow on marketplaces without the manual work, e-tailize connects the two and keeps everything in sync. Book a free exploration call and we will map your catalogue, stock and order flow, and show you where you could be selling next.