Selling on BILD Marktplatz.
BILD Marktplatz is the curated shopping platform of the biggest media brand in Germany, and BILD chooses which merchants sit next to that name. Closed channels are our specialty: we have the contacts, we know what this one looks for, the software does the rest.

- Seller account connected
- German catalogue imported
- GTIN and category tree checked
- Stock and orders in sync
- Offers live on BILD Marktplatz
How do you start selling on BILD Marktplatz?
This platform is curated: BILD decides which merchants stand next to its own name. Working that decision is what e-tailize does, in the terms this channel weighs. After that it is software: a GTIN per item, a German title, the right tax group and a BILD category, with parcels going out inside Germany.
BILD Marktplatz at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Access | BILD decides which merchants it listsA place here is a verdict, never a given. Earning it is our job. |
|---|---|
| Market | Germany, one country and one languageShipping runs inside Germany only, so listings and service are German. |
| Fixed costs | No setup fee, EUR 39.95 per monthFlat, the same for one order or a thousand. |
| Commission | A sales commission per order, set by product categoryNo public rate card, and quoted percentages differ per source, so get yours in writing. |
| Fulfilment | You keep the stock and ship the order yourselfShipping costs are set per seller, calculated at checkout. |
| Returns | The statutory fourteen days as a floorLonger windows are yours to give, single groups can be excluded. |
| Product data | A GTIN per item, a German title, tax group and categoryOffers run on Mirakl, where an item without a GTIN fails validation. |
| Payments | PayPal, card and Klarna at checkout, payouts via Mirakl PayoutMirakl Payout also carries the identity checks. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair BILD Marktplatz with e-tailize.
Somebody decides, and that is our work
BILD picks the merchants on its own platform. Opening that kind of door is why e-tailize exists: we have the contacts and we know what this one weighs.
A media brand doing the selling
Mirakl puts the reach of BILD at 38 million people a month in Germany, and the marketplace sells inside that traffic.
Household, tech and sport under one roof
From the hardware shelf to consumer tech, furniture, toys and fan ranges, so a broad catalogue finds more than one home here.
German content is most of the work
Titles, attributes and service all land in German. We write that layer once.
Your catalogue built once
Barcodes, categories, tax groups and images live in one base. Offers go out, orders come back.
You never wait on one channel
While we work this door, the same catalogue is ready for 200+ other marketplaces.
Five steps. ~ A few minutes.
- 1
We build your case and take it to BILD
We hold your range against what this marketplace lists, then put your assortment, prices and delivery promise in front of the people who decide, in their terms.
โFit checkedโCase builtโBrand presented - 2
Connect the seller account
Once BILD says yes, we link the seller account and the order flow, then test both ends.
โAccount linkedโConnection testedโRights set - 3
Build the German catalogue
We import your products and map barcodes, categories, tax group and German titles.
โBarcodes completeโCategories mappedโTitles in German - 4
Go live, ship and settle returns
Publish your offers, ship from your own warehouse, follow stock in one screen.
โOffers liveโStock in syncโReturns handled - 5
Take the same base further
Read what sells, then open the next marketplace from the same base.
โDashboard liveโResults readโNext channel picked
Sell almost anything. Almost.
What BILD Marktplatz lists
The home and lifestyle end of German retail, from the hardware aisle to consumer tech, plus sport fan ranges.
What holds a listing back
Two things. The verdict on your brand, which we work on together, and the basics: a barcode per item, German content, complete category data, logistics inside Germany.
Questions sellers ask about BILD Marktplatz.
Can any merchant simply start selling on BILD Marktplatz?
No. The platform is curated: BILD chooses which merchants stand next to its own name, and the terms are not public in advance. That verdict is where we come in, with the contacts and the case this channel responds to.
What does selling on BILD Marktplatz cost?
There is no setup fee. Merchants pay a flat EUR 39.95 per month plus a commission on each sale, set by product category. There is no public rate card and quoted percentages differ per source, so get your category rate in writing.
Which countries can I sell into through BILD Marktplatz?
Germany. Delivery is currently possible inside Germany only, so listings, prices and service run in German and your logistics need a German delivery promise. Buyers elsewhere in Europe come from other channels, built off the same catalogue.
Do I need EAN or GTIN codes?
Yes. Offers run through Mirakl, and a product without a GTIN fails validation on the way in. You also need a German title, the correct tax group and a category from the BILD tree. e-tailize holds that once for every channel.
Who ships the orders and who takes the returns?
You do, on both counts. Merchants hold their own stock and ship directly, so shipping costs are set per seller and calculated at checkout. Returns run at least the statutory fourteen days, longer if you choose.
How do buyers pay, and how do I get paid?
Buyers pay with PayPal, credit or debit card, or Klarna as Pay Now, invoice or instalments. Payouts run through Mirakl Payout, which also carries the identity checks, so budget time for that paperwork before the first payout lands.
What does e-tailize actually do here?
We carry your case to the people who decide, then run the channel: catalogue, German content, listing quality, stock and orders in one screen. We do not guarantee entry, nobody honestly can. The free exploration call and the free scan show the odds first.
BILD Marktplatz's setup, in plain English.
One e-tailize program covers BILD Marktplatz and every other channel you run, and our fee follows the new revenue. The marketplace charges sit on top: its monthly fee and its commission per sale.
The exploration call and the marketplace scan are both free. The program starts at โฌ249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on BILD Marktplatz.
The free exploration call works out whether this channel fits and where else you would land. A yes from BILD is never promised, doing the work that earns it is. From EUR 249 per month, cancel any month, fee follows the new revenue.


