Getting started

Start Expansion: who applies and what you deliver

In Expansion we prepare and submit your marketplace applications and put your first batch live. What you deliver, and by when.

3 minLast verified on 29 October 2026Lees in het Nederlands

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Before you start

Expansion is the package we do together: we launch, you manage. We pick the marketplaces that fit you, prepare and submit your applications, also via partner routes, and support KYC and onboarding. Our team puts your launch assortment live on your first marketplace and sets up the software. From the second marketplace you put products live yourself through the e-tailize software, and you run your own ads and customer service.

Each marketplace decides on admission and KYC. We apply for you, but nobody can promise that a marketplace takes you, and the dates we give are indications.

The marketplace accounts we open are in your own name from day one, with you as the seller of record.

Steps

  1. Sign the quote and pay your first month right after signing, through the checkout.
  2. Book your onboarding call right after you sign, in the same flow.
  3. Send the complete KYC set within 4 weeks after the onboarding call (10 business days on quotes before v13.5): the documents each marketplace asks for to check your company.
  4. Deliver the product data, stock and prices of your launch assortment, and connect your shop or feed.
  5. Reply to us, to partners and to marketplaces within 3 business days.
  6. Once a marketplace admits you and your launch data is complete, we put your launch assortment live, usually within 10 business days. That is an indication, not a deadline. On quotes before v13.8 you put at least half of it live yourself within 10 business days.

What happens next

We keep you posted per marketplace: you get an email as soon as a marketplace opens your account. Every month we check each account that has no orders yet, and you get one fix list per account. Your fee follows the revenue on your new marketplaces, see See how your Expansion fee is set. If your quote includes the 90 day money back guarantee, these steps are also its conditions, see Check if the 90 day money back guarantee applies. The same goes for a quote with the First Order Guarantee, see Check if the First Order Guarantee applies.

Common problems

Your input is late. Late KYC, data or replies move the work and the dates. They can also take away your guarantee, which asks you to meet the deadlines above. A KYC delay you did not cause does not count against you.

A marketplace declines or waits. Admission is up to the marketplace. We tell you what it asks for, and you choose with us what to do next.

Orders on bol. On the bol accounts we open, you deliver every order to the customer within 3 working days, from the first order, or bol can close the account.

FAQ

Do new marketplaces have to run through e-tailize?

Yes, every marketplace we opened or worked on. One you open yourself without our work may run outside e-tailize, free, outside the tier.

Who owns the marketplace accounts?

You do, from day one, in your own name. Leaving or keeping an account works as in Leave Expansion or keep a marketplace account.

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