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Selling on Swiminn

Interested in selling via Swiminn? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Swiminn?

Swiminn is a renowned online platform that offers a wide range of swimming products for sale. With a strong presence in the market, Swiminn has established itself as a trusted destination for swimmers and water sports enthusiasts. Their extensive selection includes swimwear, accessories, equipment, and more, catering to the needs of both professional athletes and recreational swimmers. Over the years, Swiminn has built a solid reputation for providing high-quality products and exceptional customer service. With their commitment to excellence, Swiminn continues to be a preferred choice for individuals looking to purchase swimming-related items.

Advantages of selling through Swiminn via e-tailize

  • Wide range of swimwear options for customers.
  • Competitive prices and frequent discounts.
  • Convenient online shopping experience.
  • Fast and reliable shipping services.
  • Excellent customer service and support.
  • Trusted and reputable brand in the industry.
  • Easy returns and hassle-free refund policy.
  • Regular updates on new swimwear trends and styles.

Fully integrate Swiminn with your systems

Do you want to manage Swiminn and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Swiminn?
Step 1
Register your business

To sell on Swiminn, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on Swiminn

Once your business is registered, you need to create an account on Swiminn. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To effectively manage your inventory and sales on Swiminn, create an e-tailize account. This platform will help you streamline your product listings and optimize your selling process.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Swiminn and other marketplaces you wish to sell on. This will ensure that your inventory is visible to potential customers across multiple platforms.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential on Swiminn. These tools will help you analyze customer behavior and advertise your products effectively.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Swiminn. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Swiminn under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Swiminn. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Swiminn

On Swiminn, the main categories you can sell are:

  • Swimwear
  • Swimming equipment
  • Beachwear
  • Water sports
  • Outdoor gear
  • Fitness and training
  • Accessories
The Buy Box
The Buy Box
When several partners offer the same product, Swiminn is featured in 'het koopblok' or the Buy Box. That's because Swiminn has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for Swiminn to win this. A common tactic for Swiminn to always win the Buy Box is to set up their own brand with unique EANs. If Swiminn is the only provider of a product, they will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Swiminn's terms of service. Below this block you can find some of the conditions Swiminn will measure.

The costs & conditions

As a seller on Swiminn, there are certain fees and commissions that you need to be aware of. Swiminn charges a commission fee on each sale made through their platform, which is a percentage of the total transaction value. Additionally, there might be listing fees for certain products or promotional services offered by Swiminn to enhance your visibility as a seller. It is important to carefully review and understand these fees before listing your products on Swiminn.

Here are some key selling conditions on Swiminn:

  • Time for returns: Swiminn offers a return period of 30 days for customers, during which they can request a return or exchange for eligible products.
  • Delivered on time percentage: Sellers on Swiminn are expected to maintain a high delivered on time percentage to ensure customer satisfaction. Timely shipping and accurate tracking information are crucial in meeting this requirement.
  • Customer question response time: It is recommended for sellers to respond to customer questions and inquiries promptly, preferably within 24 hours, to provide excellent customer service.
  • Maximum delivery time: Swiminn expects sellers to ensure timely delivery of orders. The maximum delivery time may vary depending on the customer’s location and the shipping method chosen, but it is important to meet or exceed the estimated delivery time provided to customers.

Learn how to sell on Swiminn

To learn how to sell on Swiminn, you can follow these steps:

  • Research the Swiminn platform: Familiarize yourself with Swiminn’s website, products, and target audience. Understand the types of products they sell, their pricing structure, and any specific requirements or guidelines they have for sellers.
  • Create an account: Sign up as a seller on Swiminn’s website. Provide all the necessary information and complete the registration process.
  • Understand the selling process: Learn about Swiminn’s selling process, including how to list products, manage inventory, and handle customer orders. Familiarize yourself with their seller dashboard and tools.
  • Choose your products: Decide which products you want to sell on Swiminn. Research popular items in the swimming and water sports niche, and consider the demand, competition, and profitability of each product.
  • Source your products: Find reliable suppliers or manufacturers who can provide you with the products you want to sell. Ensure that the products meet Swiminn’s quality standards and are available at competitive prices.
  • List your products: Use Swiminn’s seller dashboard to create product listings. Provide accurate and detailed descriptions, high-quality images, and competitive pricing. Optimize your listings with relevant keywords to improve visibility.
  • Manage inventory: Keep track of your inventory levels and update your listings accordingly. Ensure that you have sufficient stock to fulfill customer orders promptly.
  • Provide excellent customer service: Respond to customer inquiries and messages promptly and professionally. Address any issues or concerns raised by customers in a timely manner. Aim to provide a positive buying experience to encourage repeat business and positive reviews.
  • Optimize your listings: Continuously monitor and analyze the performance of your listings. Make adjustments to improve visibility and sales. Experiment with different pricing strategies, product descriptions, and images to optimize your listings.
  • Promote your products: Explore various marketing strategies to promote your products on Swiminn. Utilize social media platforms, email marketing, and other advertising channels to reach your target audience. Consider offering discounts, promotions, or bundle deals to attract customers.
  • Monitor and analyze performance: Regularly review your sales data, customer feedback, and performance metrics provided by Swiminn. Identify areas for improvement and make necessary adjustments to your selling strategy.
  • Stay updated: Keep yourself informed about Swiminn’s policies, updates, and any changes in their selling process. Stay up-to-date with industry trends and customer preferences to stay competitive.


to sell on Swiminn and effectively manage your sales on the platform can be a complex process. However, with the help of e-tailize, you can streamline your inventory, orders, and pricing across multiple marketplaces, including Swiminn. E-tailize offers a range of functionalities such as centralized order and inventory management, a full PIM system specifically designed for marketplaces, and integration with fulfillment software and CMS platforms. By integrating Snowinn with e-tailize, you can easily manage your sales on Swiminn and other marketplaces, ensuring efficient operations and maximizing your sales potential. Additionally, e-tailize provides analytical tools to help you gain insights and optimize your product listings, allowing you to compete effectively with other sellers on Swiminn. With e-tailize, you can overcome challenges related to knowledge, errors, and scaling, ensuring a smooth and successful selling experience on Swiminn.

Need more information?

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Ricardo Rubino
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