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Interested in advertising on Bol.com? Then you’ve come to the right place. In the table of contents below you can see (and click on) the different topics.
Advertisements on Bol.com
Bol is a marketplace where 50,000 sellers sell more than ten million consumer products annually. It has been an open marketplace selling new and used products since 1999. The company – part of Ahold Delhaize – has a turnover of almost 3 billion euros. That means a lot of opportunities as a seller!
On an annual basis, Bol spends millions of euros to do promotions for selling via Bol. They also offer many options for shipping at Bol, such as Shipping via Bol or Logistics via Bol.
Advantages of advertising on Bol.com via e-tailize
- Reach more new customers
- Wide reach (13 million customers BE/NL)
- You pay per click
- Send your ads based on keywords
- Better visibility
- Brings you higher in the organic search results of Bol.com
Fully integrate Bol with your systems
Do you want to manage Bol and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:
- Sell on marketplaces across Europe (over 100 integrations)
- Create & manage ads centrally
- Data-analysis for marketplaces
- Centralized order management (automatic & manual)
- Centralized inventory management
- Full PIM system specifically designed for marketplaces
- Easily post products on marketplaces from one screen
- Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
- Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
Create a Bol.com account and put your products for sale live.
Make sure your products are in the buy block before you can advertise. Also make sure that your products are suitable for advertising via Bol.com – predominately that they adhere to their rules. You can find the link tot the conditions in the paragraph ‘costs & conditions’ at the bottom of this page.
Connect e-tailize to manage and build advertisements for many marketplaces in one place.
Use our data analysis tools to optimize the ads and thus improve your sales.
Possible challanges
Foundations | before you start advertising it is important that the basis is good. If your listing quality is low, you can’t expect advertising to be effective. You will get new leads on your product listing, but they will not convert. It is therefore important that you first get the health of your listing as high as possible. You can use the e-tailize ‘Health Score’ for this.
Scalability vs. efficiency | when you are ready to advertise it is good to look at what your goal is. Do you want a high return? Or do you want the largest possible turnover? Read extensively about this paradox in this article.
Time & Knowledge | per marketplace where you can advertise, you have to find out how to build ads and log in daily to manage your ads. You can use the e-tailize ‘Advertize’ module for this.
Costs & conditions
Most advertisements work via CPC (cost per click). You indicate the maximum amount you want to pay for a click. When someone clicks on your ad, you pay this amount. The higher you make your CPC, the higher your ad will be shown. You can also Bol.com’s e-learn program, so you learn all the tricks of the trade.
Here you can read the Bol.com conditions.
How can you learn to advertise via Bol.com?
In addition to reading blogs with tips about marketplaces, Bol also has good documents, FAQs and e-learning courses.
Conclusion
Bol is the marketplace in the Netherlands for reaching consumers. There are many opportunities and it is simple to start advertising. It is important that you set up your sales processes and advertising processes properly from the start. So take a good look at a software that can take away as many worries as possible, not only in the field of processes but also with regard to data analysis.
with us, today! Do the free scan, discover which new marketplaces are interesting for you, and significantly increase your revenue.
