On this page
Before you start
Shop Apotheke is the online pharmacy of Redcare Pharmacy and carries both names. It runs on Mirakl, the software behind most retailer marketplaces we connect, so your products travel to it as an import and come back as a report per row.
Two things to know about these rules. The full content guide of Shop Apotheke is not public: it lives in your own Mirakl back office. What follows is the shape of what they ask, so verify the exact attributes of your categories there before you list.
Shop Apotheke expects your content in the language of the storefront you connect. The wizard offers "Austria", "Belgium (Dutch)", "Belgium (French)", "Germany" and "Italy".
Steps
- Click "Validation" in the left sidebar and pick the Shop Apotheke tile.
- Click "Add missing PIM tabs" on every category you sell there. The button opens the first product without a tab and puts the "PIM tabs" window on top of it.
- Keep "All products in this category" in that window.
- Pick the Shop Apotheke connection.
- Choose the marketplace category.
- Answer "Would you like to translate?". Yes makes you pick the language in "Select Language" and accept the terms, so answer Yes when your content is not in the language of your storefront.
- Answer "Would you like to enrich with AI?". "Next" stays off until both questions carry an answer.
- Click "Next" to open the mapping step.
- Map the mandatory and the optional fields.
- Click "Create tab". Every product in that category then gets the tab that carries these fields.
- Fill the mandatory fields on those tabs, then click "Validate products" and pick "Fill mandatory fields & validate" or "Validate only".
- Click "Listing" in the left sidebar and pick the same tile.
- Select your validated products and click "List content".
- Click "List offers" once the content is through.
What happens next
Shop Apotheke reads your products through Mirakl, so a product that our validation accepts can still be refused on one field. The error report comes back per row and the rows fall into families: a missing mandatory attribute, an invalid EAN, an unknown category and an image that cannot be reached. Fix them by family rather than row by row, see Fix validation and listing errors.
Common problems
The identifier is missing or refused
Every product needs a unique identifier such as an EAN or an ISBN. Shop Apotheke reads the GTIN as its main identifier, in the 14 digit form. Pharma fields, the form a medicine comes in for example, are mandatory in the medicinal categories.
The title is refused
A title carries the brand name, the product name and the details that identify the item, such as the quantity or the specification. Special characters are not allowed. A CBD product is named as the brand, the product name and the CBD content, and the CBD content attribute is mandatory.
A mandatory attribute is empty
Attributes such as ingredients and quantity have to be filled in correctly, and the beauty and care categories lean on them hardest. An empty attribute is the most common line in an error report.
The main image is refused
The main image shows the product and nothing else, so no labels, no fruit and no flowers around it. It is square, at least 450 by 450 pixels, on a white background. You may add two to seven supporting images that show the product in use or in an ambiance, within the same size and format rules as the main image.
The description is refused
The description holds everything the customer needs to judge the product, and it stays factual. No links to external websites, no redirects, no emoji and no special characters. Simple HTML tags are allowed to give the text structure, and the short and the long description both follow that rule.
FAQ
Where do I find the current Shop Apotheke guidelines?
In your own Mirakl back office for Shop Apotheke. Their full guide is not published, so the back office is where a changed rule appears first.
Which identifier do I use, EAN or GTIN?
Every product needs a registered unique identifier, an EAN or an ISBN. Shop Apotheke reads the GTIN as its main identifier and expects 14 digits. Check in the back office which one the category you sell in asks for.
Is Shop Apotheke the same as Redcare Pharmacy?
Shop Apotheke is the online pharmacy of Redcare Pharmacy and carries both names. It is one marketplace, whichever name you meet.
Can I use HTML in the description?
Yes, simple tags to format the text. What is not allowed is a link to an external website, a redirect, an emoji or a special character.
Related
Was this useful?