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The marketplace knowledgebank
Thoroughly researched articles and advice on online retail, compiled by a team of experts.
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E-commerce
A Guide to the European Digital Services Act (DSA): What Online Companies Need to Know
If you are an online marketplace seller or operate an ecommerce platform in the EU, it's important to be aware of the new rules that apply to your business as of today. The Digital Services Act (DSA) is a major EU law aimed at making online platforms safer and more accountable for both users and businesses.
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E-commerce
Improve your Inventory Management and Increase the Efficiency of your Online Shop
Once you start an online store or web shop, it is still fairly doable to do inventory management manually. But as you sell more and more products, you can quickly lose track. In such cases, it is necessary to have your inventory management in good order. In that case, an inventory management system can help […]
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E-commerce
The Importance of Order Management in E-commerce: Tips for a Streamlined Process
Once a customer places an order, the order management process begins. The process from ordering to delivery is called the order management process. When the customer receives their order, it means for them that the order is complete and for the company “profit” and a “satisfied customer. Despite our simple thinking, order management is a […]
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E-commerce
Effective Multichannel Marketing Strategy: Increase Sales and Reach Potential Customers
As a business or store owner, you obviously want to make as many sales as possible. A good marketing strategy can help. Through multichannel marketing, you reach more potential customers through a variety of channels, allowing you to be more responsive. In the old days (before the Internet existed), there was hardly any reason to […]
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E-commerce
Retail to Market: going from offline to e-commerce
Are you considering starting an e-Commerce business or looking to grow your existing online store? An industry reeling from exponential growth, by 2040 it’s estimated that 95% of all purchases will be through e-Commerce. When the stakes are high, competition is fierce. From retail 2 market you need a plan that makes the most of […]
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E-commerce
Understanding the Growth Potential of SMEs on Online Marketplaces
Online marketplaces have become an increasingly popular way for small and medium-sized enterprises (SMEs) to sell their products and services to a global audience. These platforms offer convenience, credibility, and the potential for increased sales and revenue. But just how much do SMEs grow on average once they start using online marketplaces? Benefits of Using […]
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E-commerce
Understanding GS1: How it Benefits Businesses Globally
GS1 is a non-profit organization that develops and maintains global standards for business communication. These standards are used in a variety of industries, including retail, healthcare, and logistics, to help businesses accurately track and manage their inventory, reduce waste, and improve the customer experience. GS1 Barcodes and GTINs One of the main ways that GS1 […]
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E-commerce
What Is an EAN Code, and Why Do You Need One?
An EAN number is a staple of eCommerce sales and warehouse inventory software. The system emerged in Europe but is now used across the world, except in the US and Canada. In this article, we’ll answer the questions: What is an EAN code? EAN stands for European Article Number. Thanks to its wide global adoption, […]
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E-commerce
Scalability vs. Efficiency: The Marketing Paradox
Whether they know it or not, marketing teams are caught in a paradox. On the one hand, greater personalization helps you craft high-impact messaging with better conversion rates. On the other hand, drilling down means that you inadvertently exclude a broad audience. In general, the same tactics that work for a specialist audience won’t scale […]
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E-commerce
Beating the recession in 2023
A number of analysts anticipate a recession by the end of 2023 since the economic outlook is indicating a persistent downturn. Uncertainty in the economy is being caused by a confluence of factors including rising prices owing to inflation, the housing crisis, stock and cryptocurrency collapse, war, and residual effects from COVID-19. This implies that […]
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E-commerce
Product Flow: how to create a great product experience
By leveraging the latent value of existing products and having a systematic approach through product flow management, companies are able to get the most out of their offerings and keep their consumer base satisfied and wanting more.
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E-commerce
The e-commerce landscape after the pandemic
In this article we’ll be discussing the immediate, mid-term, and long-term implications of the pandemic on online sales and the trends that are set to transform our e-commerce landscape well into the future.
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