Skip to content
Calculate price

Understanding GS1: How it Benefits Businesses Globally

GS1 is a non-profit organization that develops and maintains global standards for business communication. These standards are used in a variety of industries, including retail, healthcare, and logistics, to help businesses accurately track and manage their inventory, reduce waste, and improve the customer experience.

GS1 Barcodes and GTINs

One of the main ways that GS1 achieves this goal is through the use of unique identification numbers, known as GS1 barcodes or GTINs (Global Trade Item Numbers). These barcodes can be found on virtually every product sold in stores around the world, and they contain a wealth of information that can be used by businesses to track and manage their inventory, as well as to share information with customers and other stakeholders.

Use of GS1 Standards in Retail

For example, when a customer scans a GS1 barcode at a point-of-sale terminal, the system can quickly and accurately retrieve information about the product, such as its price, manufacturer, and expiration date. This helps to reduce errors and improve efficiency, as well as to enhance the customer’s shopping experience.

Use of GS1 Standards in Healthcare

In the healthcare industry, GS1 standards are used to identify and track medical devices, medications, and other healthcare-related assets. This helps to improve patient safety by ensuring that the right products are used in the right settings and that they are stored and handled properly. It also helps to reduce waste and improve efficiency by allowing healthcare providers to more accurately track and manage their inventory.

Use of GS1 Standards in Logistics

GS1 standards are also used in the logistics industry to help businesses track and manage the movement of goods from one location to another. This includes everything from raw materials and finished products to shipping containers and pallets. By using GS1 barcodes and other identification methods, businesses can more accurately track and trace the movement of their products, which helps to improve efficiency and reduce the risk of errors or delays.

Other GS1 Standards

In addition to its work on identification standards, GS1 also develops and maintains other standards that are used in various industries. These include standards for electronic data interchange (EDI), product packaging, and asset tracking, among others. By working with industry partners and stakeholders, GS1 helps to ensure that its standards are relevant, accurate, and widely adopted.

Give us those e-digits. You won’t regret it. Get weekly blogs in your inbox

Advantages of GS1 Standards

One of the key benefits of GS1 standards is that they are global in nature. This means that they can be used by businesses around the world, regardless of their size or location. This helps to create a level playing field and ensures that all businesses have access to the same information and tools. It also helps to facilitate global trade by providing a common language and set of standards that can be used by all parties involved.

Another benefit of GS1 standards is that they are flexible and adaptable. As the needs of businesses and industries evolve, GS1 works to update and improve its standards to meet these changing needs. This helps to ensure that the standards remain relevant and useful over time.

History and Overview of GS1

GS1 has a long history of developing and maintaining global standards for business communication. The organization was founded in the 1970s and is headquartered in Brussels, Belgium. Its goal is to improve the efficiency and visibility of supply chains around the world by providing a common language for identifying, capturing, and sharing information about products, services, and assets.


In conclusion, GS1 is an essential resource for businesses around the world that are looking to improve their efficiency, reduce waste, and enhance the customer experience. Its global standards provide a common language and set of tools that can be used to track and manage a wide range of products, services, and assets, helping to create a more efficient and transparent global supply chain. Click here to request GS1 codes.

In our opinion, businesses need to consider scalability and efficiency when formulating their marketing strategies. With the right technology and tools, even scaled up marketing can use data to deliver more personalized and meaningful customer experiences. Our company (e-tailize) offers integration, marketing and data analysis software for marketplaces such as and Amazon. Be sure to take a further look at the website if this interests you.

If you’re interested in obtaining a quote for outsourcing fulfillment, you can use the form provided here. We have partnerships with multiple fulfillment providers (all of which are GS1 certified) so you can get quotes from various partners and choose the one that best fits your business needs.

Read more
Selling books through Amazon: how does it work? Read more
Top 15 marketplaces to sell Outdoor Games Read more
Top 25 Marketplace for selling Automotive Tools Read more