Top 20 Marketplaces in India

Facebook Marketplace

Facebook Marketplace is a social commerce option built into the Facebook app and website, available in India since 2017. It carries listings across electronics, fashion, home and garden, vehicles and more, and it does not charge fees for listing or selling. Both individuals and businesses can sell, with connected tools such as Facebook Shops, Facebook Live Shopping, Facebook Pay and Facebook Business Suite. It suits sellers who want a low friction way to reach buyers already inside a social feed.

Etsy

Etsy is a global marketplace for handmade, vintage and creative goods, founded in 2005. Its categories cover jewellery, clothing, art, home and living, and toys, which makes it a fit for artisans and small makers rather than mass produced inventory. You can sell as an individual or a business and use Etsy Ads, Etsy Payments, Etsy Teams and the Etsy Seller Handbook. Etsy charges a listing fee of 0.20 dollars per item, a transaction fee of 5 percent of the sale price, and a payment processing fee of 3 percent plus 0.25 dollars per order.

Meesho

Meesho is a social commerce platform that lets people start an online business with zero investment, founded in 2015. It works across fashion, beauty, home and kitchen, and electronics, connecting resellers with suppliers. You can join as a reseller or as a supplier and use Meesho Supply, Meesho Academy, Meesho Payments and the Meesho Community. There are no fees for resellers, while suppliers pay a commission of 5 percent to 15 percent depending on the category.

Limeroad

Limeroad began in 2012 as a social shopping platform where users build their own stores and share style stories. The catalogue centres on women's, men's and kids' clothing, plus home, decor and accessories. Sellers, whether individuals or businesses, get tools such as the Limeroad Scrapbook, Limeroad Stories, the Limeroad Seller App and Limeroad Seller Support. Commission runs from 15 percent to 25 percent depending on the category.

Paytm Mall

Paytm Mall is the ecommerce arm of Paytm, India's digital payments platform, launched in 2017. It carries mobiles, electronics, fashion, grocery, and home and kitchen products. You can sell as an individual or a business and use the Paytm Mall Fulfilment Service, Paytm Mall Postpaid, Paytm Mall Ads and the Paytm Mall Seller Panel. Commission ranges from 1.65 percent to 18 percent by category.

Nykaa

Beauty sellers will recognise Nykaa, founded in 2012 and built around a curated selection of beauty brands. It spans makeup, skincare, haircare, fragrance and personal care. You sell as a business entity or sole proprietorship and get access to Nykaa Network, Nykaa Pro, Nykaa Luxe and the Nykaa Seller Portal. Commission ranges from 15 percent to 30 percent depending on the category.

Ajio

Ajio is a fashion marketplace launched in 2016 by Reliance Retail, carrying its own private label alongside international and indie brands. Categories include women's, men's and kids' clothing, footwear and accessories. Sellers register as a business entity or sole proprietorship and use Ajio Own, Ajio Gold, Ajio Business and Ajio Seller Support. Commission runs from 18 percent to 35 percent depending on the category.

Tata CLiQ

Tata CLiQ, launched in 2016 by Tata Unistore, lists products from Tata Group companies as well as other brands and sellers. Its categories cover electronics, fashion, home and kitchen, appliances and jewellery. You can sell as a business entity or sole proprietorship and use Tata CLiQ Luxury, Tata CLiQ Studio, Tata CLiQ Ads and the Tata CLiQ Seller Center. Commission ranges from 5 percent to 25 percent by category.

BigBasket

BigBasket is India's largest online grocery marketplace, founded in 2011 and acquired by Tata Group in 2021. Its range covers fruits and vegetables, staples, snacks, beverages, personal care and household items. Sellers join as a business entity or sole proprietorship and use BB Daily, BB Instant, BB Star and the BB Seller Portal. Commission ranges from 10 percent to 20 percent depending on the category.

Zomato

If you run a restaurant or a cloud kitchen, Zomato is one of the names to know. Founded in 2008, this food delivery platform serves a wide range of cuisines from restaurants across many countries, and it is built for kitchen operators rather than product sellers. Partners can use Zomato Pro, Zomato Gold, Zomato Ads and the Zomato Partner App. Commission ranges from 10 percent to 25 percent depending on order value and service type.

Swiggy

Swiggy is another large food delivery platform in India, founded in 2014 and operating across hundreds of cities. Like Zomato, it serves restaurant owners and cloud kitchen operators. Partner tools include Swiggy Super, Swiggy POP, Swiggy Ads and the Swiggy Partner App. Commission ranges from 15 percent to 30 percent depending on order value and service type.

Dunzo

Dunzo takes a hyperlocal approach, letting people order almost anything within their city, from food and groceries to medicine, pet supplies and courier pickups. Founded in 2015, it fits local store owners and service providers rather than national product catalogues. Partner features include Dunzo Deals, Dunzo Cashback, Dunzo Ads and the Dunzo Partner App. Commission ranges from 10 percent to 20 percent depending on the service type.

Urban Company

For services rather than products, Urban Company connects customers with verified professionals for beauty, wellness, cleaning, repairs, pest control and painting. Founded in 2014, it is built for service professionals and partners. Its tools include Urban Company Academy, Urban Company Quality, Urban Company Ads and the Urban Company Partner App. Commission ranges from 10 percent to 30 percent depending on the service type.

1mg

1mg covers the healthcare side, offering medicines, lab tests, doctor consultations and health supplements. Founded in 2015, it works with registered pharmacists, healthcare providers and labs across India rather than general retailers. Its features include the 1mg Care Plan, 1mg Labs, 1mg Doctors and the 1mg Seller Portal. Commission ranges from 5 percent to 15 percent depending on the product or service type.

How to choose the right marketplace

Start by matching the marketplace to your product, not the other way around. A horizontal platform such as Amazon India, Flipkart or Snapdeal makes sense if you carry a broad catalogue, while a vertical platform such as Myntra and Ajio for fashion, Nykaa for beauty, Pepperfry for furniture, or 1mg for healthcare often gives you a more relevant audience and better category fit. Compare commission ranges, since they differ widely by platform and category and directly shape your margins. Look at whether the platform offers fulfilment support, advertising tools and a dedicated seller dashboard, because those reduce the day to day work of running a channel. Finally, consider your customer geography and order type, as food and delivery platforms such as Zomato, Swiggy and Dunzo, or services platforms such as Urban Company, work differently from product marketplaces.

How to start selling

The practical first step is to register as a seller on the platform you have chosen, usually as an individual, a sole proprietorship or a registered business entity depending on what the marketplace accepts. Prepare clean product data first: accurate titles, clear descriptions, correct categories and good images, because listing quality affects both visibility and conversion. Decide how you will handle fulfilment, whether you ship yourself or use the platform's logistics service, and factor commission and any subscription or processing fees into your pricing before you go live. Start with one or two channels you can manage well rather than launching everywhere at once, then expand once your operations, inventory and returns process are stable. As you add channels, the harder part becomes keeping listings, stock and orders in sync across every platform.