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Top 20 Marketplaces in India

top marketplaces in India

India is one of the fastest-growing and most populous e-commerce markets in the world, with over 700 million internet users and a projected online retail sales of $200 billion by next year. The country offers a diverse and dynamic landscape for online sellers, with many opportunities and challenges. In this article, we will explore some of the best online marketplaces in India, where you can sell your products and reach millions of customers.

In this article, we’ll be discussing the top 20 online marketplaces active in India right now. So, if you’re thinking of diversifying your online sales channels to a new platform (or two), then you’ve certainly come to the right place.

Click here to view all the integrations e-tailize supports in India.

1. Amazon India

Amazon India is the Indian branch of the global e-commerce giant, Amazon. It was launched in 2013 and has since become one of the most popular and trusted online platforms in India, with over 295 million visits per month. Amazon India offers a wide range of products across various categories, such as electronics, fashion, books, home and kitchen, health and beauty, and more. You can sell on Amazon India as an individual or a professional seller, and benefit from its features such as Fulfillment by Amazon (FBA), Amazon Prime, Amazon Advertising, and Amazon Seller Central. Amazon India charges a monthly subscription fee of Rs. 499 for professional sellers, plus referral fees and closing fees depending on the product category.

Read more about selling on amazon here

2. Flipkart

Flipkart is India’s largest homegrown e-commerce marketplace, founded in 2007 by Sachin Bansal and Binny Bansal. It was acquired by Walmart in 2018 for $16 billion, and has since expanded its offerings to include grocery, travel, digital payments, and more. Flipkart has over 300 million registered users and 150 million products across 80+ categories. such as mobiles, fashion, appliances, furniture, books, and more. You can sell on Flipkart as a registered business entity or a sole proprietorship, and access its features such as Flipkart Fulfillment, Flipkart SmartBuy, Flipkart Ads, and Flipkart Seller Hub. Flipkart charges a commission fee ranging from 5% to 25% depending on the product category.

3. Myntra

Myntra is India’s leading online fashion marketplace, founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. It was acquired by Flipkart in 2014 for $300 million, and has since become a dominant player in the online fashion industry. Myntra has over 40 million registered users and 5 million products across 500+ brands, such as Nike, Adidas, Puma, Levi’s, Wrogn, HRX, and more. You can sell on Myntra as a registered business entity or a sole proprietorship, and access its features such as Myntra Logistics, Myntra Studio, Myntra Insider, and Myntra Seller Portal. Myntra charges a flat commission fee of 4% to 5% depending on the product category.

4. Snapdeal

Snapdeal is India’s third-largest online marketplace, founded in 2010 by Kunal Bahl and Rohit Bansal. It started as a daily deals platform but later pivoted to a full-fledged e-commerce platform. Snapdeal has over 300 million products across 600+ categories, such as electronics, fashion, home and kitchen, sports and fitness, beauty and health, and more. You can sell on Snapdeal as an individual or a business entity and access its features such as Snapdeal Fulfillment Service (SD+), Snapdeal Gold, Snapdeal Ads, and Snapdeal Seller Zone. Snapdeal charges a commission fee ranging from 3% to 25% depending on the product category.

5. Shopclues

Shopclues is India’s first and largest managed marketplace, founded in 2011 by Sandeep Aggarwal, Sanjay Sethi, and Radhika Aggarwal. It focuses on catering to the needs of the tier II and tier III cities in India, offering products at low prices and high discounts. Shopclues has over 100 million monthly visits and 28 million products across 900+ categories, such as mobiles and tablets, computers and cameras, fashion and accessories, home and kitchen appliances, jewelry and watches, and more. You can sell on Shopclues as an individual or a business entity, and access its features such as Shopclues Surety, Shopclues VIP Club, Shopclues Ads, and Shopclues Merchant Central. Shopclues charges a commission fee ranging from 2% to 20% depending on the product category.

6. Pepperfry

Pepperfry is India’s leading online furniture marketplace, founded in 2011 by Ambareesh Murty and Ashish Shah. It offers a curated selection of furniture, home decor, furnishings, lamps, and more, from over 10,000 sellers and 1,000 brands. You can sell on Pepperfry as a registered business entity or a sole proprietorship, and access its features such as Pepperfry Studio, Pepperfry Gift Registry, Pepperfry Privilege, and Pepperfry Seller Dashboard. Pepperfry charges a commission fee ranging from 10% to 25% depending on the product category.

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7. Facebook Marketplace

Facebook Marketplace is a social commerce platform that allows users to buy and sell products within the Facebook app or website. It was launched in India in 2017 and has since become a popular destination for online shoppers and sellers. Facebook Marketplace has over 800 million monthly users globally and offers products across various categories such as electronics, fashion, home and garden, vehicles, and more. You can sell on Facebook Marketplace as an individual or a business entity, and access its features such as Facebook Shops, Facebook Live Shopping, Facebook Pay, and Facebook Business Suite. Facebook Marketplace does not charge any fees for listing or selling products.

8. Etsy

Etsy is a global online marketplace that specializes in handmade, vintage, and creative goods. It was founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik, and has since grown to become a leading platform for artisans and crafters. Etsy has over 81 million active buyers and 4.3 million active sellers worldwide, offering over 85 million products across categories such as jewelry, clothing, art, home and living, toys, and more. You can sell on Etsy as an individual or a business entity, and access its features such as Etsy Ads, Etsy Payments, Etsy Teams, and Etsy Seller Handbook. Etsy charges a listing fee of $0.20 per item, a transaction fee of 5% of the sale price, and a payment processing fee of 3% + $0.25 per order.

9. Meesho

Meesho is India’s largest social commerce platform that enables anyone to start their own online business with zero investment. It was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, and has since become a unicorn valued at over $2 billion. Meesho has over 13 million resellers and 100,000 suppliers across categories such as fashion, beauty, home and kitchen, electronics, and more. You can sell on Meesho as a reseller or a supplier, and access its features such as Meesho Supply, Meesho Academy, Meesho Payments, and Meesho Community. Meesho does not charge any fees for resellers, but charges a commission fee ranging from 5% to 15% for suppliers depending on the product category.

10. Limeroad

Limeroad is India’s first social shopping platform that allows users to create their own online stores and share their style stories with others. It was founded in 2012 by Suchi Mukherjee, Prashant Malik, Manish Saksena, and Ankush Mehra. Limeroad has over 25 million monthly visits and offers products across categories such as women’s clothing, men’s clothing, kids’ clothing, home and decor, accessories, and more. You can sell on Limeroad as an individual or a business entity, and access its features such as Limeroad Scrapbook, Limeroad Stories, Limeroad Seller App, and Limeroad Seller Support. Limeroad charges a commission fee ranging from 15% to 25% depending on the product category.

11. Paytm Mall

Paytm Mall is the e-commerce arm of Paytm, India’s leading digital payments platform. It was launched in 2017 and has since become one of the top online marketplaces in India, offering products across categories such as mobiles, electronics, fashion, grocery, home and kitchen, and more. You can sell on Paytm Mall as an individual or a business entity, and access its features such as Paytm Mall Fulfillment Service (PMFS), Paytm Mall Postpaid, Paytm Mall Ads, and Paytm Mall Seller Panel. Paytm Mall charges a commission fee ranging from 1.65% to 18% depending on the product category.

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12. Nykaa

Nykaa is India’s leading online beauty marketplace, founded in 2012 by Falguni Nayar. It offers a curated selection of beauty products from over 3,000 brands across categories such as makeup, skincare, haircare, fragrance, personal care, and more. You can sell on Nykaa as a registered business entity or a sole proprietorship, and access its features such as Nykaa Network, Nykaa Pro, Nykaa Luxe, and Nykaa Seller Portal. Nykaa charges a commission fee ranging from 15% to 30% depending on the product category.

13. Ajio

Ajio is India’s first online fashion marketplace that offers products from its own private label as well as international and indie brands. It was launched in 2016 by Reliance Retail, a subsidiary of Reliance Industries. Ajio has over 10 million monthly visits and offers products across categories such as women’s clothing, men’s clothing, kids’ clothing, footwear, accessories, and more. You can sell on Ajio as a registered business entity or a sole proprietorship, and access its features such as Ajio Own, Ajio Gold, Ajio Business, and Ajio Seller Support. Ajio charges a commission fee ranging from 18% to 35% depending on the product category.

14. Tata CLiQ

Tata CLiQ is an online marketplace that offers products from Tata Group companies as well as other brands and sellers. It was launched in 2016 by Tata Unistore, a subsidiary of Tata Group. Tata CLiQ has over 15 million monthly visits and offers products across categories such as electronics, fashion, home and kitchen, appliances, jewelry, and more. You can sell on Tata CLiQ as a registered business entity or a sole proprietorship, and access its features such as Tata CLiQ Luxury, Tata CLiQ Studio, Tata CLiQ Ads, and Tata CLiQ Seller Center. Tata CLiQ charges a commission fee ranging from 5% to 25% depending on the product category.

15. BigBasket

BigBasket is India’s largest online grocery marketplace, founded in 2011 by Hari Menon, Vipul Parekh, Abhinay Choudhari, VS Sudhakar, and VS Ramesh. It was acquired by Tata Group in 2021 for $1.2 billion. BigBasket has over 25 million registered customers and offers products across categories such as fruits and vegetables, staples, snacks, beverages, personal care, household items, and more. You can sell on BigBasket as a registered business entity or a sole proprietorship, and access its features such as BB Daily, BB Instant, BB Star, and BB Seller Portal. BigBasket charges a commission fee ranging from 10% to 20% depending on the product category.

16. Zomato

Zomato is India’s leading online food delivery platform, founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It offers a variety of cuisines from over 1.5 million restaurants across 24 countries. You can sell on Zomato as a restaurant owner or a cloud kitchen operator, and access its features such as Zomato Pro, Zomato Gold, Zomato Ads, and Zomato Partner App. Zomato charges a commission fee ranging from 10% to 25% depending on the order value and the service type.

17. Swiggy

Swiggy is India’s largest online food delivery platform, founded in 2014 by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini. It offers a variety of cuisines from over 300,000 restaurants across 500+ cities in India. You can sell on Swiggy as a restaurant owner or a cloud kitchen operator, and access its features such as Swiggy Super, Swiggy POP, Swiggy Ads, and Swiggy Partner App. Swiggy charges a commission fee ranging from 15% to 30% depending on the order value and the service type.

18. Dunzo

Dunzo is India’s first hyperlocal delivery platform that allows users to order anything from anywhere in their city. It was founded in 2015 by Kabeer Biswas, Ankur Aggarwal, Dalvir Suri, and Mukund Jha. Dunzo has over 2 million monthly active users and offers services such as food delivery, grocery delivery, medicine delivery, pet supplies delivery, courier service, and more. You can sell on Dunzo as a local store owner or a service provider, and access its features such as Dunzo Deals, Dunzo Cashback, Dunzo Ads, and Dunzo Partner App. Dunzo charges a commission fee ranging from 10% to 20% depending on the service type.

19. Urban Company

Urban Company is India’s largest home services platform that connects users with verified professionals for various services such as beauty, wellness, cleaning, repairs, pest control, painting, and more. It was founded in 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra. Urban Company has over 5 million customers and 35,000 service partners across 22 cities in India and abroad. You can sell on Urban Company as a service professional or a service partner, and access its features such as Urban Company Academy, Urban Company Quality, Urban Company Ads, and Urban Company Partner App. Urban Company charges a commission fee ranging from 10% to 30% depending on the service type.

20. 1mg

1mg is India’s leading online pharmacy and healthcare platform that offers products and services such as medicines, lab tests, doctor consultations, health supplements, and more. It was founded in 2015 by Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan. 1mg has over 20 million monthly visits and offers products and services from over 20,000 sellers and 120 labs across India. You can sell on 1mg as a registered pharmacist or a healthcare provider, and access its features such as 1mg Care Plan, 1mg Labs, 1mg Doctors, and 1mg Seller Portal. 1mg charges a commission fee ranging from 5% to 15% depending on the product or service type.

Why e-tailize is the Best for Selling on These Marketplaces 

These are some of the best online marketplaces in India where you can sell your products and services and reach millions of customers. However, selling on multiple marketplaces can be challenging and time-consuming, as you have to manage different accounts, listings, orders, inventory, payments, shipping, returns, and more. That’s why you need a platform that can help you simplify and optimize your online selling experience.

When it comes to selling on these marketplaces, e-tailize stands out as an excellent tool for merchants. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 100 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in India.

Need more information?

Contact me!

Ricardo Rubino


Sources

  1. https://www.shopify.com/in/blog/online-selling-sites
  2. https://blog.sellergeni.com/best-marketplaces-to-sell-online/
  3. About us | e-tailize. https://e-tailize.com/about-us/.
  4. e-tailize – Overview, News & Competitors | ZoomInfo.com. https://www.zoominfo.com/c/e–tailize-bv/557082640.
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