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Sell through Amazon Handmade

Do you have a passion for designing and creating handmade products? Then Amazon Handmade may be a suitable marketplace for you.

With Amazon Handmade, you have the opportunity to offer your handmade products to more than 300 million potential buyers in more than 80 countries worldwide.

But what exactly is Amazon Handmade? What are its benefits? And how do you start your own Handmade store on Amazon? In this article, we tell you everything you need to know about Amazon Handmade.

What is Amazon Handmade?

Amazon Handmade is a community of artists and artisans who offer their handmade products worldwide through Amazon.

All products listed on Amazon Handmade must be handmade, modified, or assembled. Therefore, no mass-produced products may be offered.

Craft sellers must apply for Amazon’s Handmade program. After approval, they can use a number of unique benefits.

What kind of products can I sell through Amazon Handmade?

Amazon Handmade only sells products that are made by hand. Artisans and artists may use Handmade if they want to sell craft products within the following categories:

  • Accessories
  • Works of art
  • Baby, beauty and personal care
  • Clothes, shoes and handbags
  • Home, outdoor and home care
  • Jewelry and watches
  • Kitchens and dining rooms
  • Pet supplies
  • Sporting Goods
  • Office equipment
  • Party supplies
  • Toys and games

Is the category under which your craft products fall not listed? Then it is unfortunately not (yet) possible to offer the products in the Handmade store.

Some popular categories that are not yet available include electronics, food and groceries, and digital/downloadable products.

Advantages of Amazon Handmade

Sellers who sign up for the Amazon Handmade program can take advantage of a number of unique benefits once approved. Some of these unique benefits include:

  • No subscription costs:To sign up for Amazon’s Handmade program, you need a professional selling account. Normally you pay $ 39.99 per month for this. Once your request for Handmade is approved, the monthly subscription fee will be waived.
  • Fixed sales fees:there are no hidden costs associated with selling through Amazon Handmade. For every sale, Amazon receives a 15% referral fee, nothing more, nothing less.
  • Custom store profile:Amazon Handmade sellers are given the option to create a custom store profile. This distinguishes their Amazon store from other sellers.
  • Wide reach:Amazon has more than 300 million annual buyers and more than 3 billion monthly visitors. By offering your products on Amazon, you increase the reach of potential buyers at the touch of a button.
  • High profitability:according to various studies, 33% of Handmade sellers have a profit margin of more than 20%. For artisans, this is a good sign of high profitability.
  • Sales through FBA:Handmade sellers have the option to sell their handmade products through FBA (Fulfillment by Amazon). They ship their products to an Amazon fulfillment center where the entire order fulfillment process will take place. This allows sellers to focus on their passion for making handmade products.

Start selling on Amazon Handmade

Would you like to start selling handmade products via Amazon Handmade? Then you need to follow a few simple steps. Below we explain step by step how you can start selling via Amazon Handmade.

Step 1: Create a selling account on Amazon

To start selling through Amazon Handmade, you will first need to create a selling account on Amazon. At Amazon you can choose an individual or professional sales account.

In case you want to sign up as an ‘Artisan’ (Amazon Handmade seller) you need to have a professional sales account. The cost for this is $39.99 per month.

Already have a selling account on Amazon? Then it is important to check what kind of sales account you have. If you have an individual sales account, you will need to upgrade it to a professional sales account.

Step 2: Apply to become an Artisan

After you have created a (professional) selling account on Amazon, you can apply to join Amazon Handmade. Once approved, the $39.99 monthly fee will be waived.

During the application to join the Amazon Handmade community, Amazon will ask questions about you and your business. We’ll take you through the Amazon Handmade application process below.

1. What kind of creator are you?

First of all, enter your name, surname and e-mail address. Amazon then asks what kind of maker you are. You can choose from the following options:

  • Maker works alone;
  • Maker with fewer than 20 employees;
  • Collaborative group of makers;
  • Otherwise.

2. How do you describe your work?

Amazon now knows what kind of maker you are and would like to know more about what your work and production process looks like. First you tell about how your products are handmade:

  • My products are completely handmade;
  • My products are hand modified;
  • I don’t make my products myself, but customize them based on the customer’s wishes;
  • I sell handmade products from others.

3. What does the production process look like?

Then you tell Amazon more about what the manufacturing process looks like in terms of designing and manufacturing the products. Here you have the following options:

  • I design and make my own products;
  • I design and make my own products, but a small part is carried out by an external party;
  • I design my own products, but have them produced by another party;
  • I do not design and produce my own products.

4. What percentage of the production process is carried out by you or your employees?

Amazon would like to know what percentage of the production process is done by you or your employees. You can choose from the following options:

  • 75-100%
  • 50-74%
  • 25-49%
  • 1-24%
  • 0% (none)

5. Tell more about your products and processes

In the next section of the application, you provide Amazon with a step-by-step description of the manufacturing process and tell more about the materials and techniques you use. Answer questions like:

  • What materials do you use?
  • Which tools and/or techniques do you use?
  • How long does each step of the process take?

6. Upload photos of your work

Amazon wants to know what your products look like. For this you need to upload photos of your handmade products. To avoid delays in the approval process, it is important to visualize all details and provide clear photos.

7. Select an appropriate product category

In the last step of the application procedure, you indicate in which product category you want to sell your handmade products. Check out the list of available categories on this page to see which category your product fits best.

Step 3: Create product listings in your Handmade store

Have you gone through the Amazon Handmade application process and has your application been approved? Then you can create an Amazon Handmade store in Seller Central. Here you can then offer your handmade products for sale.

Since you will be offering unique, handmade products, it is essential to create clear product descriptions and add detailed images. Also name the USPs (Unique Selling Points) of your handmade product to convince potential buyers to buy your product.

Sale of handmade products on other marketplaces

If you plan to also offer your handmade products on other marketplaces, the e-tailize platform can offer a solution.

With more than 100 integrations you can centralize and automate your product management, inventory management and order fulfillment.

From now on, work from one application to manage the sale of your products on different marketplaces.

Start today with e-tailize and get the entire system up and running within 15 minutes. Or schedule a demo right away to find out everything about our optionsplatform.

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