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The marketplace knowledge bank

Thoroughly researched articles and advice on online retail, compiled by a team of experts

E-commerce

Post-COVID e-commerce

In this article we’ll be discussing the immediate, mid-term, and long-term implications of the pandemic on online sales and the trends that are set to transform our e-commerce landscape well into the future.
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E-commerce

How to benchmark performance

Benchmarking is one of the best and most effective ways to learn from industry leaders. It’s more than just competitor research. By regularly benchmarking you’ll be able to match and exceed your competitor’s results.
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Marketplaces

Top 18 marketplaces in the Netherlands

In this article, we’ll be discussing the top 18 online marketplaces active in the Netherlands right now. So, if you’re thinking diversifying your online sales channels to a new platform (or two), then you’ve certainly come to the right place.  
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Marketplaces

Why you need a PIM system for your marketplace store

It's no surprise that products play a central part in the success of a marketplace store. A PIM aims to consistently deliver your product information across your channels, webshop, and marketplace store. This article will clarify what a Product Information Management system is and why you should consider one.
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Data-analysis

Data gaps: how to identify and fill them

It should be an ongoing process in your business to gather more data and put in place processes to interpret and act on them. In this article, we will discuss the variations of data gaps, and how to fill them.
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Marketplaces

The ultimate Bol.com guide

Bol.com has millions of customers in the Netherlands and Belgium. It grew from an online bookstore in 1999 to the billion-dollar company that it is now. In this article we go into depth about selling, optimizing, advertising, logistics, and much more on Bol.com.
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Marketplaces

13 marketplace trends to watch out for in 2021

Marketplaces and the market for them undergo continuous changes. Furthermore, COVID-19 has had a substantial impact on the trends and opportunities in this space. In this article, we discuss existing and new trends in the marketplace market. Let us dive in!
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Marketplaces

The ultimate marketplace advertising guide

Last year more than 60% of all searches worldwide for products by consumers started on Amazon (1). Marketplaces are growing in popularity, and so is the demand from sellers to advertise on them. If your business is not pushing its products on marketplaces, it is missing a big chunk of potential customers.
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Marketplaces

How to optimize your marketplace sales

Increasingly more companies are shifting from a wholesale model to a seller’s model. This article is for merchants selling on these marketplaces that are looking for ways to improve. We have split these points into two parts. The qualitative and quantitative area’s to improve.
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Data-analysis

The importance of data literacy and how to improve it

The world’s most valuable resource is no longer oil, but data (1). Today, almost every business has to make decisions based on data, every day. Your organizations’ ability to gather, understand, and act on this data is highly impactful on the business. In this article we will discuss what data literacy is, the importance of it, and how you can improve it.
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Data-analysis

The ultimate marketplace analytics guide

To become successful on marketplaces you must understand the analytics that comes with selling and advertising on them. This article will take a deep dive into marketplace analytics and show you how you can act on these analytics to improve your profitability.
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