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Data-analysis

Using predictive analytics and big data in e-commerce

Big data allows e-commerce platforms to access large sets of data, which reveal consumer information and habits. These can be analyzed using innovative technologies and machine learning capabilities to provide predictive models.
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Data-analysis

Data gaps: how to identify and fill them

It should be an ongoing process in your business to gather more data and put in place processes to interpret and act on them. In this article, we will discuss the variations of data gaps, and how to fill them.
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Data-analysis

The importance of data literacy and how to improve it

The world’s most valuable resource is no longer oil, but data (1). Today, almost every business has to make decisions based on data, every day. Your organizations’ ability to gather, understand, and act on this data is highly impactful on the business. In this article we will discuss what data literacy is, the importance of it, and how you can improve it.
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Data-analysis

The ultimate marketplace analytics guide

To become successful on marketplaces you must understand the analytics that comes with selling and advertising on them. This article will take a deep dive into marketplace analytics and show you how you can act on these analytics to improve your profitability.
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